2014 MINI Cooper launch event at MINI Langley

MINI customers and fans were invited to the official launch of the 2014 MINI Cooper and Cooper S at MINI Langley on Thursday April 10th.

Amongst the gastronomic delights and flavoured teas by Railtown Catering, attendees also had the chance to participate in a game to win a weekend drive in a MINI, including a four star luxury hotel stay at Whistler.

Now in its 3rd generation, the MINI Cooper and Cooper S are slightly larger with more creature comforts and more features to accompany the extra inches here and there.

MINI fans at the MINI Langley Open House launch event had the opportunity to sit in this latest model with its extra 1.1 inch in wheelbase, 1.7 inch in width, and 4.5 inch longer length.

Despite these gains, the MINI has not gotten grotesquely larger. Thanks to clever packaging, this all-new model also drives with more presence and security on the road, despite a smallish package that is shorter than the current Honda Fit.

The upgraded materials of the new interior, including more soft touch materials all around, were noticed and appreciated by guests.

The new car is more grown up and substantial without losing its fun-to-drive and funky cabin, as evidenced by a new jukebox-like strip of LEDs around the centre dash that glows various shades of red, green, and yellow depending on the car’s driving mode or what button you’re pushing.

To experience this new car, and possibly the coolest engine Start/Stop button I’ve ever seen, head on down to MINI Langley and check it out for yourself!

Posted by OpenRoad Auto Group

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