Written by: Jack Kazmierski (Autosphere – August 8, 2016)
OpenRoad Auto Group launched Canada’s first BMW pop-up store at the Oakridge Centre in Vancouver.
OpenRoad’s BMW Pop-Up Shop is a temporary retail location designed to create brand awareness and to drive drive sales back to their BMW dealership. The Pop-Up Shop currently displays the all new BMW 7 Series and BMW X1, as well as a variety of BMW merchandise.
“We’ve already seen that by bringing our product to a venue where our customers are already shopping is proving to be a beneficial marketing strategy for our dealership,” said Dimitri Kotsalis, General Manager, The BMW Store. “We’re seeing great potential by positioning the brand in this non-traditional setting and the response so far has been very positive.”
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