Written by: Jack Kazmierski (Autosphere – August 8, 2016)

OpenRoad Auto Group launched Canada’s first BMW pop-up store at the Oakridge Centre in Vancouver.

OpenRoad’s BMW Pop-Up Shop is a temporary retail location designed to create brand awareness and to drive drive sales back to their BMW dealership. The Pop-Up Shop currently displays the all new BMW 7 Series and BMW X1, as well as a variety of BMW merchandise.

“We’ve already seen that by bringing our product to a venue where our customers are already shopping is proving to be a beneficial marketing strategy for our dealership,” said Dimitri Kotsalis, General Manager, The BMW Store. “We’re seeing great potential by positioning the brand in this non-traditional setting and the response so far has been very positive.”


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Posted by OpenRoad Auto Group

At OpenRoad Auto Group, we are proud to represent 21 (and growing) stellar brands of new cars for sale in Greater Vancouver and hundreds of used cars in Vancouver for sale at over 26 full-service car dealerships. Exclusive to OpenRoad Auto Group, our Club OpenRoad loyalty program allows you to gain points while you service your vehicle, and redeem these points on your next vehicle purchase. Exclusive events and perks are also great incentives to join Club OpenRoad.