New heights were reached at The BMW Store Vancouver with the APEX X7 event in April. Launching the first-ever BMW X7 called for hosting over 200 guests for the unveiling of the entirely new addition to the BMW lineup.

Guests enjoyed an event that paid tribute to the spectacular British Columbia landscape BMW vehicles were made for. The exquisite West Coast menu featured a gourmet poutine bar and Temari sushi station along with an assortment of passed canapés. Drinks from Fernie Brewing Company and Moraine Winery were served, bringing the best tastes in BC to guests. The natural plant wall served as the perfect backdrop for souvenir photos as DJ Neky the Kid spun the night’s playlist.

The luxury sports SUV was unveiled to the crowd along with several newly updated 2019 models in the BMW lineup, including the adrenalin-charged Z4, the thrilling 850 Cabriolet and the next-generation 3 Series. All the new models were on display and unlocked for guests to personally experience in the showroom.

The BMW X7 marks the apex of BMW luxury, adding an innovative and capable new model as well as a progressive approach to luxury for the BMW brand.