BMW Langley & MINI Langley now open!

The tremendous anticipation for the opening of BMW and MINI Langley is finally over! On August 15th, 2011, we opened the doors to our new 58,000-square-foot facility. This brand new BMW and MINI location makes us the first centre inside The Collection Auto Mall, which will serve the automotive needs of Surrey, Langley and the south Fraser area. Located conveniently at the corner of the Langley Bypass and Glover Road, this luxury autoplex makes a great home for us here at BMW and MINI Langley.

Our building at BMW and MINI Langley has achieved LEED Silver certification, further continuing our green initiatives and vision for sustainable operations. During your visit, you may notice our 70-car rooftop parking, the BMW M display, and MINI green living walls. Our two-storey showroom is capable of displaying 26 BMW vehicles, with a separate 7-vehicle showroom for MINI. Guests will also find that our facility is able to service 18 vehicles, with wall-to-wall work benches in our state-of-the-art service centre.

To celebrate our launch, we will be hosting a true OpenRoad experience by mixing the class of these brands with the culture of Langley. For two consecutive Sunday afternoons, on September 18th and 25th, guests will be able to taste the finest wines & cheeses right from the heart of Langley, whilst enjoying relaxing jazz music and exploring the features of our new facility. We invite you and your family and friends to join us for a delightful Sunday afternoon.

Here at BMW and MINI Langley, we hope to grow with the community, and will continue working towards providing our guests with a valuable and experiential automotive experience.


OpenRoad Lexus Richmond Grand Opening Celebrations

lexus grand opening

OpenRoad Lexus Richmond officially opened the doors to its new $18 million dealership, designed to be as luxurious as it is sustainable.

Located at 5631 Parkwood Way in Richmond, B.C., the almost 70,000 square foot facility – featuring the largest indoor showroom in Canada – achieved LEED® Silver Certification in the Leadership in Energy and Environmental Design (LEED®) Green Building Rating System.

With over 1100 in attendance in Lexus’ flagship dealership in Canada, guests enjoyed tastings by World renowned chef Tojo while being served drinks by Sapparo & Mission Hill.  With such an extravagant facility, entertainment was definitely up to par with the building with fire breathers, a live jazz band, a Taiko performance, authentic Japanese Art, and the revving of the legendary Lexus LFA engine by OpenRoad’s CEO, Christian Chia.

For pictures & event coverage of this event:

OpenRoad Lexus delivers a LEXUS RX350 to BCIT

At the OpenRoad Lexus Richmond Grand Opening, the BCIT Department of Transportation was presented with a Lexus RX350 from Lexus Canada President, Mr. Tomihara, and OpenRoad Auto Group President, Christian Chia.

After many months of co-ordination it was a privilege for Mr. Chia to present this vehicle. “It is very satisfying to be able to present this vehicle to the students of BCIT. Having a modern vehicle to work on will be a big plus for the automotive technicians of tomorrow.”

This vehicle will be used by BCIT students to learn more about modern vehicle technologies with an emphasis on automotive safety technology.

OpenRoad Audi A7 Launch Party

OpenRoad Audi launches the long awaited Audi A7 sportsback.  Guests of our event were able to get a hands on feel of the highly sought after vehicle as they enjoyed drinks from our martini bar, amazing food by OPUS, a fully seafood bar.  The  atmosphere was amplified by our live DJ playing upbeat music alongside the beautiful Audi A7 models.

For pictures & event coverage of this event:

OpenRoad Auto Group – Top 50 Best Employers

Ranked 7th in the annual national study of best places to work

Vancouver, BC  – OpenRoad Auto Group announces it has been named in the Top 10 of Aon Hewitt’s 2012 Best Employers in Canada list. This is the third year that OpenRoad Auto Group has been awarded top placement, and is recognized among leading businesses including Cisco Canada, WestJet, McDonald’s, FedEx, and Delta Hotels & Resorts. Organizations were selected as Best Employers based on survey responses from more than one hundred thousand Canadian employees.

“I am very proud of the fact that OpenRoad has once again made the list of Canada’s 50 Best Employers, and thank our employees for their vote of confidence in our workplace,” said Christian Chia, CEO of OpenRoad Auto Group. “What we have accomplished together, is making our company a truly unique place to work and we are committed to build this community even stronger by keeping open dialogue with our employees to foster growth as a company and as a family.”

At the core of the award selection is employee engagement, which is driven by leadership, rewards, workplace culture and values, productivity and the support of performance and development. The average engagement score for the 50 Best Employer organizations was 78 percent. “Those organizations ranked highest on the list have employee engagement of close to 90 percent,” said Neil Crawford, Aon Hewitt’s leader of the Best Employers in Canada study. “That’s an impressive accomplishment, particularly now when many parts of the Canadian economy are showing signs of recovery and employee attraction and retention is becoming more challenging.”

For Christian Chia, CEO of OpenRoad Auto Group, which operates ten car dealerships selling 9 import brands – Lexus, Toyota, Scion, Audi, BMW, MINI, Honda, Mazda, and Hyundai – in the Vancouver metro area, focusing on people practices is critical to fostering an environment of innovation. Paving the road for innovation in the automotive industry, OpenRoad Auto Group has created a series of “climate” or cultural goals that contribute to their uniqueness.

Chia continues, “90 percent of the business model is the same from one dealership to the other. We have to work within that 10 percent where we can make a difference. We have to differentiate ourselves by offering the best service provision, and that means the quality of our people.”