Japanese Cuisine & Cars Combine at New TSUJIRI Cafe in OpenRoad Toyota Richmond

Now serving trendy Onigirazu sushi sandwiches, available exclusively at OpenRoad’s TSUJIRI

October 28, 2020 (Richmond, B.C.) – OpenRoad Auto Group is pleased to offer customers a unique in-dealership experience with the recent opening of TSUJIRI, an iconic Japanese cafe located inside the new OpenRoad Toyota Richmond at the Richmond Auto Mall. OpenRoad’s TSUJIRI has quickly become a popular tea lover and foodie destination, and is now the only cafe in the Vancouver-area serving trendy Onigirazu sushi sandwiches.

“I’m a huge fan of TSUJIRI and have been a regular customer at their establishments in Japan for years,” said Christian Chia, CEO of OpenRoad Auto Group. “So when the idea of a cafe came up for our new Toyota dealership, a new TSUJIRI franchise was an exciting fit – not only because of the company’s cultural alignment with the Toyota brand but also because we knew our customers would be excited to have an authentic taste of Japan right here in their community.”

Known for its centuries-old tradition of premium Japanese tea-making and matcha infused foods, the TSUJIRI franchise has gained popularity around the world with Japanese tea lovers. The TSUJIRI brand was founded in 1860 in Kyoto, Japan by Tsuji Riemon and over the years, the company has shared its passion for Japanese tea with the world by partnering with new franchise owners and expanding its menu options to include more premium green tea-infused drinks, treats and savoury indulgences.

OpenRoad’s TSUJIRI cafe’s unique location is attracting not only car enthusiasts but local food lovers as well who are eager to enjoy TSUJIRI’s selection of iconic green-tea flavoured Japanese drinks, frappes, soba bar and desserts like the Matcha and Yuzu Rare Cheesecakes. TSUJIRI has also just unveiled a custom menu of trendy Onigirazu sushi sandwiches, in varieties like Musubi Spam and Egg, Salmon and Fried tofu veggie which are exclusively available at the OpenRoad’s TSUJIRI cafe.

Located at 13100 Smallwood Place in the Richmond Auto Mall, TSUJIRI OpenRoad Toyota Richmond is now open Monday to Saturdays from 11:00 am – 4:00 pm for dine in, take out, or delivery through UberEats and SkipTheDishes. For the full menu, visit the TSUJIRI OpenRoad Toyota Richmond website here.

In celebration of the opening of TSUJIRI OpenRoad Toyota Richmond, select media and influencers are being offered a complimentary meal. To book your dine-in reservation, contact Tanis Sullivan at tanis@tanissullivan.com. High resolution photos are also available upon request.


Founded in 2000, OpenRoad Auto Group is B.C.’s largest automotive dealership group with over 1,600 associates representing 22 quality automotive brands at 33 full-service retail locations, including 26 B.C. dealerships, three collision centres, and four luxury automotive brands in Bellevue, Washington. OpenRoad Auto Group offers car buyers and owners an experiential automotive retail service. With sales and service in multiple languages, OpenRoad Auto Group encourages a car buying experience based on openness, participation and expertise. With a focus on transparent and innovative business practices, OpenRoad associates are empowered in their roles in order to establish lifelong relationships with car owners. The company’s corporate philosophy is rooted in Unlimited Possibilities Ahead for their clients, their associates and partners. OpenRoad is proud to be one of Canada’s Best Managed Companies, a CADA Laureate, and the recipient of multiple Canadian Best Employer Awards. openroadautogroup.com


Tanis Sullivan
Tanis Sullivan Communications
(604) 230-8008

Posted by OpenRoad Auto Group

At OpenRoad Auto Group, we are proud to represent 21 (and growing) stellar brands of new cars for sale in Greater Vancouver and hundreds of used cars in Vancouver for sale at over 26 full-service car dealerships. Exclusive to OpenRoad Auto Group, our Club OpenRoad loyalty program allows you to gain points while you service your vehicle, and redeem these points on your next vehicle purchase. Exclusive events and perks are also great incentives to join Club OpenRoad.