OpenRoad continues its commitment to working closely with and supporting the Make-a-Wish Foundation BC & Yukon. In 2012, the OpenRoad stores collectively funded six wishes to raise a total of $36,000.
In 2010, OpenRoad began a relationship with the Make-a-Wish Foundation BC & Yukon to grant wishes for children with life-threatening medical conditions and to enrich the human experience with hope, strength and joy.
After having successfully funded five wishes for a total of $25,000 in its first two years, OpenRoad targeted six more wishes in 2012 by raising a total of $36,000. Funds are raised through outdoor activities such as the Sun Run and the OpenRoad Grouse Grind Challenge, annual staff events and auctions, sales of the OpenRoad mascot Opie, and staff pledges and donations.