OpenRoad and CARPROOF Announce Strategic Partnership
OpenRoad Auto Group and CARPROOF Announce Strategic Partnership Aimed at Innovations to Make the Used Car Buying Experience Fun for Consumers
LONDON, ON, Nov 12, 2015 – OpenRoad Auto Group and CARPROOF Corporation are proud to announce their new innovation partnership aimed at making the used car buying experience easy, transparent and FUN!
Launched in 2000, OpenRoad Auto Group is one of the largest, most innovative and fastest growing automotive retail groups in Canada. The company has over 750 associates that represent 14 new car brands and over 450 used vehicles throughout 16 locations in British Columbia.
“At OpenRoad, our goal is to take the used car buying experience to the next level by making the process easier and more transparent while continuing to provide the best service and value for our customers,” said Mark Lin, SVP & COO at OpenRoad. “We’re thrilled to partner with CARPROOF, Canada’s most trusted company for vehicle history reports to bring new tools and insight to all of our dealerships which will enhance our processes and demonstrate our commitment to providing a superior experience in our pre-owned departments.”
London, Ontario-based CARPROOF is the gold standard in used vehicle information and defines its mission as providing insight through information to help its partners change the way used vehicles are bought, sold and managed.
OpenRoad provides a CARPROOF Vehicle History Report on every car they sell, and is currently piloting CARPROOF’s Vehicle Valuation Report as an appraisal tool to drive transparency and confidence in the trade-in process.
CARPROOF and OpenRoad plan to jointly conduct extensive consumer research to define the next generation used car buying experience. “We’re excited to see where this partnership could lead,” says Ed Woiteshek, CARPROOF’s President and CEO. “OpenRoad is the number one automobile retail group in BC. We are thrilled to have the opportunity to work with them to develop ideas that may define the path ahead in the used car industry.” CARPROOF has partnered with Birchwood Automotive Group and Group Park Avenue to conduct similar ground breaking work in other provinces.
OpenRoad and CARPROOF are both great Canadian success stories and have each been recognized as members of Canada’s Best Managed companies since 2012. To find an OpenRoad location, please visit https://openroadautogroup.com/ and for more information about CARPROOF, visit www.carproof.com.
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About OpenRoad Auto Group
In 2000, OpenRoad Auto Group formed to offer car buyers and owners an experiential automotive retail service. With sales and service in multiple languages, OpenRoad Auto Group encourages a car buying experience based on openness, participation and expertise. One of Canada’s 50 Best Managed Companies, CADA Laureate and the recipient of multiple Canadian Best Employer Awards, the OpenRoad team of over 800 associates represents 14 import brands at 16 dealership locations across B.C., Canada. Visit www.openroadautogroup.com.
MEDIA CONTACT
Tanis Sullivan (604) 230-8008 tanis@tanissullivan.com
About CARPROOF
CARPROOF is Canada’s de facto standard for used vehicle data, providing products and services that create insight through information for the automotive industry. Offering solutions in vehicle history, appraisal, valuation and more, CARPROOF is synonymous with trusted, impartial and comprehensive used vehicle data. CARPROOF’s vehicle history products are used by dealerships, consumers, major auctions, governments, insurance providers and police agencies across Canada to help users buy and sell vehicles with full transparency. CARPROOF’s vehicle valuation portfolio of products includes Canadian Red Book, which is the leading brand in government and insurance verticals for vehicle values, and other products like its upcoming launch of a next-generation VIN-specific valuation tool that is expected to change the way vehicles are bought and sold in Canada. Based in London, Ont. and founded in 2000, CARPROOF has been named one of Canada’s 50 Best Managed Companies, and was also honoured with Deloitte’s 2013 Technology Fast 50™ and Fast 500™ awards. For more information about CARPROOF, visit www.carproof.com.
Connect with CARPROOF on Facebook, Twitter, YouTube, Google+ and LinkedIn.
For further information:
Karim Hemani Vice-President, Consumer Vertical and Strategic Marketing
CARPROOF®
1.866.835.8612 ext. 2849
