Dec 10, 2018 (Abbotsford, BC) – British Columbia’s largest automotive retail group is expanding once again with OpenRoad Auto Group’s acquisition of Sunrise Toyota in Abbotsford. This latest addition marks OpenRoad’s 27th retail location, third Toyota store, and first dealership in Abbotsford.
“We’re thrilled to welcome Sunrise Toyota to the OpenRoad family of dealerships and extend our passion for the Toyota brand into the Fraser Valley,” said Christian Chia, CEO of OpenRoad Auto Group. “We’re also honoured to be able to continue the Yakashiro family legacy as a destination Toyota dealer and mainstay in the community for the past 50 years.”
Founded by Roy Yakashiro in 1968, Sunrise Sales and Service first opened on South Fraser Way in Abbotsford, and then in 1992 moved and reopened as Sunrise Toyota in the Fraser Valley Auto Mall where it remains to this day. The new and used Toyota sales and service centre employs 45 part-time and full-time employees.
OpenRoad traces its history with Toyota back to 1978, when it opened a modest Toyota showroom on Granville Avenue in Richmond. In 1985, the dealership moved to its present location in the Richmond Auto Mall and was named OpenRoad Toyota Richmond. OpenRoad is currently building Canada’s largest Toyota dealership which will be the new home of OpenRoad Toyota Richmond located right across the street from its current location. The new mega facility will be five times larger than the current dealership, scheduled to open in 2019. At 205,000 square feet, the new OpenRoad Toyota Richmond will incorporate many environmental systems as well as more space to showcase and service the full range of Toyota models. OpenRoad has also owned OpenRoad Toyota Port Moody since 2004.
The new owners have plans to rename Sunrise Toyota, OpenRoad Toyota Abbotsford within the first month of ownership, which will be reflected on the new website, dealership signage and marketing materials. OpenRoad will also bring its signature Club OpenRoad loyalty program and associated service and events benefits to its new Abbotsford customers.
For more information: visit www.openroadtoyotaabbotsford.com
ABOUT OPENROAD AUTO GROUP
OpenRoad Auto Group is B.C.’s largest automotive dealership group with over 1,300 associates representing more than 20 quality automotive brands at 27 full-service retail locations, including 24 dealerships and 3 collision centres. OpenRoad Auto Group offers car buyers and owners an experiential automotive retail service. With sales and service in multiple languages, OpenRoad Auto Group encourages a car buying experience based on openness, participation and expertise. OpenRoad is proud to be one of Canada’s Best Managed Companies, a CADA Laureate, and the recipient of multiple Canadian Best Employer Awards. openroadautogroup.com
Tanis Sullivan Communications