OpenRoad Auto Group's Loyalty Program Club OpenRoad Celebrates 10 Years

Club OpenRoad

Members have saved more than $8.5 million in both vehicle sales and service since 2012.

Richmond, B.C., October 17, 2022 – Club OpenRoad is officially 10! For the past decade, OpenRoad Auto Group’s (OpenRoad) acclaimed loyalty and rewards program has provided its customers with a variety of perks and exclusive opportunities, from family-friendly events, luxury experiences, to a gainful points system. Since 2012, Club OpenRoad has helped its customers save more than $8.5 million across its sales and service divisions. Currently, over 100,000 are active members.

“We first launched Club OpenRoad 10 years ago to give our customers added value for joining our network of dealerships,” says Christian Chia, CEO of OpenRoad Auto Group. “Since then, I’m proud to say we have created a unique program, one that is currently unmatched in the industry for its unparalleled focus on diverse offers for everyone.”

Area 27

Potential customers are automatically enrolled in Club OpenRoad as members when they purchase or service a vehicle at any OpenRoad dealership. They have access to cross-redeem their points across Canada, including 17 brands and 26 auto retailers in B.C. and Ontario. Members can earn points with every paid service visit, and redeem their points to save on their next vehicle purchase or service.

To date, members have saved more than $5.9 million in automotive sales, equaling about 11,000 sales redemptions, and more than $2.6 million towards servicing, almost 19,000 in service redemptions.

Highlights from the past 10 years include: family-friendly events, such as go-karting, a kids jumping party, family skate, and drive-in movies with a superhero photoshoot; exclusive new car unveiling events at OpenRoad dealerships; and an immersive cooking demonstration with star chef Vikram Vij.

Vikram Vij

“It’s incredible to see how our customers have embraced Club OpenRoad since its inception,” adds Chia. “Our team puts our members first, and I can’t wait to see what they come up with next.”

Go Karting

A new perk for Club OpenRoad members this year is a special 15 percent off best room rate offer from Fairmont YVR and Fairmont Waterfront, which also includes complimentary parking and late check-out. Returning perks include complimentary parking for all OpenRoad license-plated vehicles at Grouse Mountain, an annual visit to grand prix lifestyle destination Area 27 Motorsports Park, special winter driving clinics, and soon, the popular Pet Photos with Santa during the holidays. And, as this is Club OpenRoad’s 10th year, members can expect even more offers to come, including a special members’ event with Fairmont YVR for the end of November.

Santa Photos

For more information about Club OpenRoad, please visit

For more information about OpenRoad Auto Group, please visit



Founded in 2000, OpenRoad Auto Group is B.C.’s largest automotive dealership group with over 1,700 associates representing 21 quality automotive brands at 37 full-service retail locations, including 28 Canadian auto retailers in B.C. and Ontario, five collision centres, and four luxury automotive brands in Bellevue, Washington. OpenRoad Auto Group offers car buyers and owners an experiential automotive retail service. With sales and service in multiple languages, OpenRoad Auto Group encourages a car buying experience based on Unlimited Possibilities Ahead. With a focus on innovation and lifelong relationships, OpenRoad offers free memberships in the Club OpenRoad loyalty points program. OpenRoad is proud to be one of Canada’s Best Managed Companies, a CADA Laureate, and the recipient of multiple Canadian Best Employer Awards.

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Media Contact:
Sophia Cheng
OpenRoad Auto Group

Posted by Sophia Cheng

Sophia has been in the communications and public relations field for the past 15 years, specializing in media relations and overall strategy and planning for companies of all sizes. As OpenRoad Auto Group’s Communications Lead, she works closely with the marketing team on a variety of projects, campaigns, and new openings. In the summer, you may find her on a restaurant patio with a glass of wine in-hand and snacks on the table.