OpenRoad unveils North America's first facility to showcase Jaguar Land Rover's new dealership design at the Grand Opening of Jaguar Land Rover Langley

LANGLEY, B.C. (May 10, 2016) – OpenRoad Auto Group and Jaguar Land Rover Canada marked the grand opening of Jaguar Land Rover Langley with a celebration of the brand’s British heritage and latest innovation on March 5th. Wolfgang Hoffmann, President of Jaguar Land Rover Canada and Christian Chia, President of OpenRoad Auto Group officiated the grand opening ceremony which included an exclusive unveiling of the Jaguar F-PACE performance SUV and the all-new Jaguar XE compact luxury sports sedan. The new facility is the first dealership in North America to showcase Jaguar Land Rover’s new corporate identity and global dealership design.

“British Columbia remains a high priority region in Jaguar Land Rover Canada’s growth strategy,” said Mr. Hoffmann. “Jaguar Land Rover Langley’s stunning new facility exemplifies the commitment of our retail partners to deliver outstanding customer service and an experience deserving of the Jaguar Land Rover name.”

Located in the Langley Auto Collection, the Fraser Valley’s only luxury auto mall, Jaguar Land Rover Langley is currently the only dealership in North America to showcase Jaguar Land Rover’s new global dealership design known as “Arch”, which seamlessly blends both luxury brands under one roof with a refreshed corporate identity. The 33,000-square-foot facility boasts state-of-the-art features and amenities, including a modern customer lounge, specialized delivery area and an advanced service centre. Since opening last December, sales and service have been strong and are expected to increase with Jaguar Land Rover’s expanded line up of new models and the projected population growth in the Fraser Valley.

“We are thrilled to bring a ‘little British’ to our mix of luxury brands here in Langley,” said Christian Chia, President and CEO of OpenRoad Auto Group. “So far we’ve been pleased with our success here and look forward to solidifying this dealership’s reputation as a focal point for Jaguar Land Rover enthusiasts by offering the very best car buying and service experience customers expect of this bespoke luxury brand.” 

More the 300 guests enjoyed the British-themed grand opening event last Thursday which included a custom designed Land Rover outdoor lounge, complete with fine scotch, gin and handpicked cigars, plus a signature dish from Vancouver’s award winning Hawksworth restaurant. Guests were also invited to tour the facility and take a close up look at Jaguar’s latest models – the much-anticipated Jaguar F-PACE SUV and the Jaguar XE – before they hit the consumer market. According the Jaguar Land Rover, the F-PACE is designed and engineered to offer the agility, responsiveness and refinement that Jaguar cars are renowned for together with the exceptional dynamics and everyday versatility of an SUV. Whereas, the Jaguar XE is described as a true driver’s car that redefines the concept of the sports sedan thanks to its advanced lightweight construction, streamlined styling, luxurious interior, and outstanding ride and handling. Sales for both vehicles will commence in May 2016.

High resolution event photos are available upon request. For more information about Jaguar Land Rover Langley, please visit their website.


From left: Mayor Ted Schaffer, City of Langley; Christian Chia, President & CEO of OpenRoad Auto Group; Wolfgang Hoffman, President of Jaguar Land Rover Canada; Daniel Russman, General Manager of Jaguar Land Rover Langley; and Paul Gommerman, National Network Development & Training Manager

OpenRoad displays vintage Jaguars and Land Rovers at the grand opening of Jaguar Land Rover Langley.

Guests at the grand opening of Jaguar Land Rover Langley witness the unveiling of the 2017 Jaguar F-PACE luxury SUV.

OpenRoad’s Jaguar Land Rover Langley

About OpenRoad Auto Group
OpenRoad Auto Group is B.C.’s largest volume dealer group with more than 900 associates representing 14 quality automotive brands at 17 full-service car dealerships. Established In 2000, OpenRoad Auto Group offers car buyers and owners an experiential automotive retail service. With sales and service in multiple languages, OpenRoad Auto Group encourages a car buying experience based on openness, participation and expertise. OpenRoad is proud to be one of Canada’s Best Managed Companies, a CADA Laureate, and the recipient of multiple Canadian Best Employer Awards.

About Jaguar Land Rover
Jaguar Land Rover is the UK’s largest automotive manufacturing business built around two iconic British car brands with a rich heritage and powerful consumer appeal and loyalty. Additionally, Jaguar Land Rover is at the centre of the UK automotive industry’s drive to deliver technical innovation in all areas of vehicle development. As the UK’s largest automotive employer, JLR has a world class team of nearly 32,000 people. Jaguar Land Rover has two state of the art engineering and design facilities and four advanced manufacturing plants in the UK. Headquartered in Mississauga in Canada, Jaguar Land Rover Canada ULC is represented by 24 retail outlets.

Tanis Sullivan
(604) 230-8008

Posted by OpenRoad Auto Group

At OpenRoad Auto Group, we are proud to represent 21 (and growing) stellar brands of new cars for sale in Greater Vancouver and hundreds of used cars in Vancouver for sale at over 26 full-service car dealerships. Exclusive to OpenRoad Auto Group, our Club OpenRoad loyalty program allows you to gain points while you service your vehicle, and redeem these points on your next vehicle purchase. Exclusive events and perks are also great incentives to join Club OpenRoad.