Shifting Gears Into Real Estate Development with OpenForm Properties and First Multi-Family Project, E15


May 25, 2021 (Vancouver, BC) – OpenRoad Auto Group, B.C.’s largest automotive group, is shifting gears into Vancouver’s thriving residential real estate market with the launch of OpenForm Properties, the company’s new design-driven residential development division and its first multi-family project, E15 Just off Main.

“We’re excited to parlay our experience building world-class dealerships and delivering customer service excellence for more than two decades. This is an exciting new venture that will see several new and unique multi-family developments coming to the Vancouver area soon,” said Christian Chia, Director, OpenForm Properties and CEO, OpenRoad Auto Group.

With today’s announcement, OpenForm Properties is pleased to unveil its first residential community, E15 Just off Main, a vibrant new development comprised of 49 impeccably designed townhomes situated in one of Vancouver’s most sought-after neighbourhoods, Mount Pleasant. With presales starting soon and completion slated for early 2023, E15 will be an extension of the neighbourhood’s colourful culture that will combine modern design with optimal urban living – where eating well, staying active and shopping sustainably are just steps away on trendy Main Street.

OpenForm Properties has partnered with MA+HG Architects and Cristina Oberti Interior Design for E15 to create a thoughtfully designed community that embraces the local ethos of inclusion and diversity. The E15 mix of homes will range from studios to three-bedroom units – all designed to maximize function, space and natural light while incorporating contemporary design with high-end finishes. The development’s unique angled facade and customized murals on each townhome will be painted by renowned muralist Scott Sueme to reflect individual expression and will become an artistic complement to Mount Pleasant’s rich history. E15 amenities will include hammock posts in garden areas to encourage outdoor relaxation; a lawn game area for activities like bocce and spike ball; a covered and heated outdoor BBQ kitchen and dining area; gas fire pit; yoga and meditation lawn; outdoor movie space; community gardens; and bike repair and wash station.

“At OpenForm Properties, we believe that your home should be your greatest destination,” said Norm Shearing, President, OpenForm Properties. “Each and every time our customers arrive home, we want them to radiate a sense of pride and achievement. We aspire to achieve that with E15 as our first development, and hope our customers will cherish their greatest destination in all our future homes.”

The E15 Just off Main presentation centre is located at 2315 Main Street and will be open by appointment later this week. The first units are expected to complete in early 2023. For information and to register, visit

In addition to E15, OpenForm Properties is working on plans for a new high-rise development offering unique living spaces on Kingsway near Metrotown. The future tower will be located on the current OpenRoad Honda Burnaby site, once the new OpenRoad Honda dealership is completed on Marine Way in Burnaby. For more information, visit

High resolution photos and interviews are available upon request.  


OpenForm Properties is a design-driven development group with a passion for quality construction, premium materials, and tailored details. Experience a deeply ingrained commitment to product integrity with sophisticated residences that blend refined aesthetics and traditional design elements. OpenForm Properties collaborates with industry-leading architects, engineering firms and design specialists. These partnerships ensure every home is aesthetically in harmony with its location and built to the highest standards. A truly spirited living experience.

Founded in 2000, OpenRoad Auto Group is B.C.’s largest automotive dealership group with over 1,400 associates representing 21 quality automotive brands at 34 full-service retail locations, including 29 Canadian auto retailers in B.C. and Ontario, five collision centres, and four luxury automotive brands in Bellevue, Washington. OpenRoad Auto Group offers car buyers and owners an experiential automotive retail service. With sales and service in multiple languages, OpenRoad Auto Group encourages a car buying experience based on Unlimited Possibilities Ahead. With a focus on innovation and lifelong relationships, OpenRoad offers free memberships in the Club OpenRoad loyalty points program. OpenRoad is proud to be one of Canada’s Best Managed Companies, a CADA Laureate, and the recipient of multiple Canadian Best Employer Awards.

Tanis Sullivan
Tanis Sullivan Communications

Posted by OpenRoad Auto Group

At OpenRoad Auto Group, we are proud to represent 21 (and growing) stellar brands of new cars for sale in Greater Vancouver and hundreds of used cars in Vancouver for sale at over 26 full-service car dealerships. Exclusive to OpenRoad Auto Group, our Club OpenRoad loyalty program allows you to gain points while you service your vehicle, and redeem these points on your next vehicle purchase. Exclusive events and perks are also great incentives to join Club OpenRoad.