All Pets Welcome: Pet Photos with Santa at OpenRoad Auto Group

TESTING OpenRoad brings back popular holiday pet event, while raising much-needed funds for several local animal rescues

Richmond, B.C., November 17, 2022 – OpenRoad Auto Group’s (OpenRoad) acclaimed loyalty and rewards program, Club OpenRoad, is bringing back a popular public event, Pet Photos with Santa, just-in-time for the holidays. Located across four B.C. municipalities at four dealerships – OpenRoad Subaru Boundary, MINI Langley, OpenRoad Acura Richmond, and OpenRoad Mazda Port Moody – the multi-day event kicks-off on November 26, 2022 and raises much-needed funds for local animal charities.

Photos are taken by professional pet photographer, Katherine Gonzalez of Vancouver Pet Photography, and guests receive both a digital and printed copy of the photo with a donation of $20.

Since its inception in 2019, Club OpenRoad’s Pet Photos with Santa has raised more than $15,000 for animal non-profits in B.C. This year, each participating dealership is donating $500 to their associated local animal rescue. The charities are then on-site for the events to directly collect donations. 

“We are thrilled with the return of our Pet Photos with Santa campaign this year, which has proved to be very popular with the community,” says Joanna Ho, Loyalty & Retention Manager, Club OpenRoad. “Pets are family for many people and, often, they aren’t permitted to go inside malls to see Santa. We create a great environment at our dealerships for the holiday pet photo experience – it’s not too loud or crowded, so less distraction. People can make bookings ahead of time. All pets are welcome! We’ve had cats, dogs, ferrets, porcupines, lizards, and hamsters in the past.”

Club OpenRoad Pet Photos with Santa Schedule

From 12 p.m. to 4 p.m.

Saturday November 26, 2022
OpenRoad Acura Richmond with the Regional Animal Protection Society (RAPS)

5580 Parkwood Crescent, Richmond

Richmond EventBrite Booking Link

Sunday November 27, 2022
MINI Langley with the Langley Animal Protection Society (LAPS)

6025 Collection Drive, Langley

Langley EventBrite Booking Link

Saturday December 3, 2022
OpenRoad Mazda Port Moody with the BC SPCA Tri-Cities

3170 Saint Johns Street, Port Moody

Tri-Cities EventBrite Booking Link

Sunday December 4, 2022
OpenRoad Subaru Boundary with St. John Ambulance Therapy Dog Program

1325 Boundary Road, Vancouver

Vancouver EventBrite Booking Link

Bookings are now open to the public and available on a first-come, first-served basis. Drop-ins allowed.

“We look forward to welcoming pets into our participating dealerships for the holiday season again,” adds Ho. “We’ll have pet treats, cookies, and more. Our professional pet photographer is one of the best.”

For more information about Club OpenRoad, please visit

For more information about OpenRoad Auto Group, please visit



The Regional Animal Protection Society is a registered charity that operates the RAPS Cat Sanctuary, the RAPS Adoption & Education Centre, a fostering network, social enterprise thrift stores and the full-service, not-for-profit veterinary facility, RAPS Animal Hospital. RAPS is proud to be a no-kill organization, which is among the reasons we have built a strong and devoted community of animal-loving allies.


Established in 2003, the Langley Animal Protection Society (LAPS) is a registered charitable organization providing sheltering and animal control services within the Township and City of Langley. Our mission is to support healthy human-animal connections through leadership, education, programs, and municipal services.


The BC SPCA Tri-Cities Education & Adoption Centre located in Coquitlam is one of 42 BC SPCA locations across the province serving sick, neglected, abused and homeless animals. 


The St. John Ambulance Therapy Dog Program reaches out to thousands of people across Canada on a daily basis bringing comfort, joy and companionship to members of the community who are sick, lonely, reside in long-term care and mental health facilities; are in hospitals, schools and library settings. Program participants reap the therapeutic benefits of the unconditional companionship of a four-legged friend.


Founded in 2000, OpenRoad Auto Group is B.C.’s largest automotive dealership group with over 1,700 associates representing 21 quality automotive brands at 37 full-service retail locations, including 28 Canadian auto retailers in B.C. and Ontario, five collision centres, and four luxury automotive brands in Bellevue, Washington. OpenRoad Auto Group offers car buyers and owners an experiential automotive retail service. With sales and service in multiple languages, OpenRoad Auto Group encourages a car buying experience based on Unlimited Possibilities Ahead. With a focus on innovation and lifelong relationships, OpenRoad offers free memberships in the Club OpenRoad loyalty points program. OpenRoad is proud to be one of Canada’s Best Managed Companies, a CADA Laureate, and the recipient of multiple Canadian Best Employer Awards.

Instagram: @openroadca | Facebook: OpenRoadAutoGroup | Twitter: @openroadca | YouTube: openroadautogroup

Media Contact:

Sophia Cheng

OpenRoad Auto Group


Posted by Sophia Cheng

Sophia has been in the communications and public relations field for the past 15 years, specializing in media relations and overall strategy and planning for companies of all sizes. As OpenRoad Auto Group’s Communications Lead, she works closely with the marketing team on a variety of projects, campaigns, and new openings. In the summer, you may find her on a restaurant patio with a glass of wine in-hand and snacks on the table.

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