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Road Trip: 5 Things to do Before Heading Out

OpenRoad Auto Group on July 31, 2016

Summer is in full swing and road trip season is happening! Following the next 5 steps will help you to drive safely and avoid any mechanical issues all summer long.

Wax the car

Many drivers like to take their car out and about during the summer. There is nothing like a great coat of fresh wax to rejuvenate how your vehicle looks. A fresh coat of wax also makes removing dirt and bug guts that much easier.

Since the main idea behind a wax is to protect and preserve the paint, you always want to thoroughly wash your car before you apply a wax. There’s no sense in trapping dirt and water underneath the protective wax, so be sure to do a through job with quality car washing liquid and a microfibre or sheepskin wash mitt. Avoid using a sponge as the pores can trap dirt and drag it along, scratching your paint.

While washing and waxing is very popular in the summer, be sure to avoid doing it in direct sunlight. Why? Because when the temperature is high and you’re in direct sunlight, noticeable water spots can form only to then be sealed in by the wax, making them even more noticeable.

The evening is probably the best time to wash and wax a car. Once the sun starts to go down, begin to wash your car and wax it once the temperature drops a little bit. See “How to wax your car in three easy steps.”

Windshield Sunshade

You may be surprised to find out how high temperatures can soar within the interior of a car during a hot, sunny day.

A sunshade (aka UV Heat Shield) helps to reduce interior temperature and protect the interior from damaging UV rays that penetrate the front windshield.

Many manufacturers offer custom-patterned windshield shades that fit the outline of their vehicles’ windshields. Check with your dealership’s part department to see if one is available for your vehicle.

Check tire pressures

Checking your tires is crucial in the summer. Remember, the contact patch of most tires is only about the size of your hand and it has to handle a lot more weight and force than the shoe that is on your foot.

Long road trips with humongous loads and high temperatures can stress your Michelins to the max. And, obviously, if the tires go, you go!

Make sure that you have the correct tire pressure in all five tires. Why five? Because most cars have a spare tire and even the space saver spare tire needs to have its pressure checked!

Inflate your tire to the level recommended by what your vehicle manufacturer recommends, which should be listed on the side of the driver’s door, on the fuel filler cap door, or in the owner’s manual. Don’t confuse the “maximum tire pressure” listed on the sidewall of the tire with the “recommended tire pressure” provided by the manufacturer of the vehicle.

While it’s okay to inflate your tires to the “maximum tire pressure” number, “Recommended tire pressure” is the ideal pressure you want in your tires. If you’re carrying an extra heavy load, follow the recommendation for “heavy loads,” which is usually listed in the manual.

Pack Smart

Check your vehicle’s load capacity to make sure you aren’t putting too much weight in the car. On most new cars, the total weight you can carry is printed on the door placard inside the driver’s door jam. This load rating includes all the passengers and cargo.

With extra weight comes extra fuel consumption, so try to carry only what you need and some emergency supplies. If you’re not using the roof rack, remove it (if possible) as it can significantly worsen your fuel economy.

If you have to carry a roof top cargo box, fill it only with light bulky items as adding items on the roof increases the vehicle’s centre of gravity and heavy loads on the roof can make the vehicle more difficult to handle in emergency situations.

Schedule a check-up

Schedule a check-up before you head out on the road. Performing basic maintenance on your vehicle before you head out such as checking wipers and fluid levels can help you to avoid issues while away from home.

If it is almost time to get the oil changed, do it before you leave. A long trip can put additional stress on your motor. Also don’t think that adding extra oil by yourself will work like an oil change, because that does not get rid of the sludge from old used oil. You may not realize this due to the fact that your continuously adding new cleaner oil which makes it appear as if it’s clean oil.

Now that you’ve followed all 5 of these steps, just roll down the windows, turn on the radio and enjoy the open road!

OpenRoad unveils North America's first facility to showcase Jaguar Land Rover's new dealership design at the Grand Opening of Jaguar Land Rover Langley

OpenRoad Auto Group on May 31, 2016

LANGLEY, B.C. (May 10, 2016) – OpenRoad Auto Group and Jaguar Land Rover Canada marked the grand opening of Jaguar Land Rover Langley with a celebration of the brand’s British heritage and latest innovation on March 5th. Wolfgang Hoffmann, President of Jaguar Land Rover Canada and Christian Chia, President of OpenRoad Auto Group officiated the grand opening ceremony which included an exclusive unveiling of the Jaguar F-PACE performance SUV and the all-new Jaguar XE compact luxury sports sedan. The new facility is the first dealership in North America to showcase Jaguar Land Rover’s new corporate identity and global dealership design.

“British Columbia remains a high priority region in Jaguar Land Rover Canada’s growth strategy,” said Mr. Hoffmann. “Jaguar Land Rover Langley’s stunning new facility exemplifies the commitment of our retail partners to deliver outstanding customer service and an experience deserving of the Jaguar Land Rover name.”

Located in the Langley Auto Collection, the Fraser Valley’s only luxury auto mall, Jaguar Land Rover Langley is currently the only dealership in North America to showcase Jaguar Land Rover’s new global dealership design known as “Arch”, which seamlessly blends both luxury brands under one roof with a refreshed corporate identity. The 33,000-square-foot facility boasts state-of-the-art features and amenities, including a modern customer lounge, specialized delivery area and an advanced service centre. Since opening last December, sales and service have been strong and are expected to increase with Jaguar Land Rover’s expanded line up of new models and the projected population growth in the Fraser Valley.

“We are thrilled to bring a ‘little British’ to our mix of luxury brands here in Langley,” said Christian Chia, President and CEO of OpenRoad Auto Group. “So far we’ve been pleased with our success here and look forward to solidifying this dealership’s reputation as a focal point for Jaguar Land Rover enthusiasts by offering the very best car buying and service experience customers expect of this bespoke luxury brand.” 

More the 300 guests enjoyed the British-themed grand opening event last Thursday which included a custom designed Land Rover outdoor lounge, complete with fine scotch, gin and handpicked cigars, plus a signature dish from Vancouver’s award winning Hawksworth restaurant. Guests were also invited to tour the facility and take a close up look at Jaguar’s latest models – the much-anticipated Jaguar F-PACE SUV and the Jaguar XE – before they hit the consumer market. According the Jaguar Land Rover, the F-PACE is designed and engineered to offer the agility, responsiveness and refinement that Jaguar cars are renowned for together with the exceptional dynamics and everyday versatility of an SUV. Whereas, the Jaguar XE is described as a true driver’s car that redefines the concept of the sports sedan thanks to its advanced lightweight construction, streamlined styling, luxurious interior, and outstanding ride and handling. Sales for both vehicles will commence in May 2016.

High resolution event photos are available upon request. For more information about Jaguar Land Rover Langley, please visit their website.

 

From left: Mayor Ted Schaffer, City of Langley; Christian Chia, President & CEO of OpenRoad Auto Group; Wolfgang Hoffman, President of Jaguar Land Rover Canada; Daniel Russman, General Manager of Jaguar Land Rover Langley; and Paul Gommerman, National Network Development & Training Manager

OpenRoad displays vintage Jaguars and Land Rovers at the grand opening of Jaguar Land Rover Langley.

Guests at the grand opening of Jaguar Land Rover Langley witness the unveiling of the 2017 Jaguar F-PACE luxury SUV.

OpenRoad’s Jaguar Land Rover Langley

About OpenRoad Auto Group
OpenRoad Auto Group is B.C.’s largest volume dealer group with more than 900 associates representing 14 quality automotive brands at 17 full-service car dealerships. Established In 2000, OpenRoad Auto Group offers car buyers and owners an experiential automotive retail service. With sales and service in multiple languages, OpenRoad Auto Group encourages a car buying experience based on openness, participation and expertise. OpenRoad is proud to be one of Canada’s Best Managed Companies, a CADA Laureate, and the recipient of multiple Canadian Best Employer Awards. www.openroadautogroup.com

About Jaguar Land Rover
Jaguar Land Rover is the UK’s largest automotive manufacturing business built around two iconic British car brands with a rich heritage and powerful consumer appeal and loyalty. Additionally, Jaguar Land Rover is at the centre of the UK automotive industry’s drive to deliver technical innovation in all areas of vehicle development. As the UK’s largest automotive employer, JLR has a world class team of nearly 32,000 people. Jaguar Land Rover has two state of the art engineering and design facilities and four advanced manufacturing plants in the UK. Headquartered in Mississauga in Canada, Jaguar Land Rover Canada ULC is represented by 24 retail outlets. www.jaguar.ca www.landrover.ca

MEDIA CONTACT:
Tanis Sullivan
tanis@tanissullivan.com
(604) 230-8008

Three tips for winter driving preparedness

OpenRoad Auto Group on December 19, 2015

It’s hard to believe that Christmas is only just about a month away. Fall officially ends on Dec. 20, with the winter solace being December 21.

Sadly, an average of 34 people are killed and 7,110 injured in 4,740 crashes every December on B.C. roads, making it one of the highest months of the year for crashes.

Here are three important things to be mindful of before you take to the roads this holiday season.

1. Get ahead of winter driving starting with tire safety

According to BCAA’s 2013 Winter Driving Survey, only half of the B.C. drivers polled planned to use winter tires. Of those who did not plan to use winter tires, 51 per cent felt that all-season tires were safe enough to get them through winter.

There is a big misconception that winter tires are only meant for snow. In fact, when the temperature drops below 7 C, all-season tires start losing their grip levels dramatically with the rubber becoming rigid and brittle.

Winter tires are designed to be the safest tire choice when it comes to all other winter conditions, including freezing rain, rain, slush, ice, and of course, snow.

For your safety and the safety of other drivers, ICBC recommends using winter tires if you live in an area where you would normally expect a lot of snow or if you’ll be travelling somewhere with these conditions.

The Ministry of Transportation and Infrastructure can designate snow tires to be required on certain roads and highways and if you are driving without them, police can ticket you and make you turn back.

2. Manage your journey and be prepared for an emergency

  • If you are travelling out of town, before you begin your trip, check the TV, radio and/or websites like drivebc.ca to ensure weather and road conditions on your planned route are not too severe.
  • Give yourself extra travel time to get to your destination. As much as possible, plan to use main roads that are generally well-maintained and cleared first when snow hits.
  • Let someone know your where you are headed, your planned route and expected time of arrival.
  • Consider buying a vehicle phone charger in case you find yourself in an emergency situation and without battery power. At least you can still call for help.
  • Ensure you have a full tank of fuel when you set off, so you can run the engine for heat in the event you get stranded.

3. Do a complete vehicle check before the snow hits

  • Check and change your wiper blades if necessary. Old wiper blades can dry out and crack in the summer, dramatically impeding visibility when they have to work overtime to wipe off rain, hail, sleet and snow.
  • Check your engine oil levels and change if necessary. Consult your service advisor or owner’s manual for the appropriate winter oil weights if applicable.
  • As the temperature drops, so does the power output of your battery. Consider taking your car to your dealership to get the battery tested and replaced if necessary. As a general rule, most car batteries have an average lifespan of four years under normal conditions.
  • Buy a tire pressure gauge and check your tire pressure as tires every couple of weeks. Tires can deflate quickly in the cold temperatures and overinflated tires can reduce gripping.
  • Ensure your engine’s cooling system has the appropriate antifreeze for the colder temperatures.
  • Top up your windshield washer reservoir regularly with winter-grade washer fluid that won’t freeze when the mercury dips below the freezing mark.
  • Ensure all lights are clean and in working order.
  • Keep your gas tank full to prevent freezing in extreme temperatures and pack an emergency kit with non-perishable food items and some water in case you get stranded. A warm blanket and a small collapsible shovel are also essentials.
  • If you don’t have keyless entry, spray lock lubricant into your key holes regularly to prevent the door locks from freezing.

2016 Rolls-Royce Dawn Unveil

OpenRoad Auto Group on November 17, 2015

OpenRoad unveils “sexiest Rolls ever built” at Vancouver launch of the

2016 Rolls-Royce Dawn

VANCOUVER, B.C. (November 17, 2015) – Striking, sleek and sensuous. Those were just some of the words guests at the Vancouver unveiling of the 2016 Rolls-Royce Dawn used to describe the iconic manufacturer’s latest luxury model. Designed to appeal to a new generation of Rolls-Royce owners, the elegant four-seat drop head coupe remarkably balances the brand’s heritage with contemporary desirability to produce a car that Rolls-Royce describes as the “sexiest Rolls ever built”.

“As it’s name suggests, the Dawn symbolizes a new era for Rolls-Royce – one that is fresh, sophisticated and modern while embracing the brand’s reputation as the pinnacle of opulence,” said Dimitri Kotsalis, General Manager of Rolls-Royce Motor Cars Vancouver. “We’re seeing a lot of renewed interest in Rolls-Royce and with the launch of the Dawn, we’ve already witnessed an influx of younger customers who are not only attracted to the brand, but are also enticed by the style and performance of this car.”

According to Rolls-Royce, the demographic of the average Rolls owner has changed dramatically over the last decade. The average age of a Rolls owner is now said to be in their mid-40s and span the spectrum of professions, from real estate moguls and investment bankers to successful lawyers and construction company owners. The company also claims it’s witnessing a growing number of female buyers. Since 2003, Rolls-Royce Motor Cars has introduced new models like the Wraith and Phantom in an effort to appeal to the growing number of younger buyers.

The Dawn’s distinguishing features include its sleek and elegant design, which from the rear is said to reflect the contours of the female form. Unlike its competitors, the Rolls-Royce Dawn offers two full rear seats, holding four adult passengers comfortably for the ultimate sociable driving experience. Rolls-Royce also claims it is the quietest convertible ever made, with an ultra-hushed folding mechanism known as the “Silent Ballet” that can stow the roof in 22 seconds at speeds up to 32 mph. The elegant convertible boasts some of the most advanced technology, including a new 10.25-inch infotainment screen operated by the latest version of the Spirit of Ecstasy controller, a multi-way joystick complete with a finger-swipe gesture pad that can interpret various languages, including Arabic and Mandarin. Among the other high tech gadgets is a night-vision system that detects the heat signatures of pedestrians and animals; radar-based cruise control with start/stop; adaptive anti-dazzle LED headlamps; and a GPS-enabled eight-speed automatic transmission that anticipates the road ahead for optimal gear shifts. As for the engine, the Dawn is powered by Rolls’ 6.6-liter, twin-turbo V-12 engine, giving an impressive 563 horsepower and 575 pound-feet of torque.

The OpenRoad unveiling was held during an exclusive event on November 12th at the Steel Toad Brewery and Dining Hall. Official pricing will be announced on November 24th but the expected started price will be in the $400,000 range. The Dawn is set to arrive in Vancouver in the Spring 2016.

For more information about the Dawn, visit https://www.rolls-roycemotorcars.com/en-GB/dawn.html

About OpenRoad Auto Group

OpenRoad Auto Group is B.C’s largest volume dealership group representing 14 brands at 16 dealerships in Vancouver, Richmond, Port Moody and Langley. OpenRoad has earned a reputation as a people-first organization with recent Top 10 Best Employer (2016), Best Managed Company (Deloitte 2014) and CADA Innovator of the Year Laureate (2012) awards. The team at OpenRoad prides itself on offering a superior new and pre-owned selection of quality automotive brands while providing a premium car buying and ownership experience for each and every customer. www.openroadautogroup.com

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MEDIA CONTACT:

Tanis Sullivan

Tanis Sullivan Communications

(604) 230-8008

tanis@tanissullivan.com

OpenRoad and CARPROOF Announce Strategic Partnership

OpenRoad Auto Group on November 13, 2015

OpenRoad Auto Group and CARPROOF Announce Strategic Partnership Aimed at Innovations to Make the Used Car Buying Experience Fun for Consumers

LONDON, ON, Nov 12, 2015 – OpenRoad Auto Group and CARPROOF Corporation are proud to announce their new innovation partnership aimed at making the used car buying experience easy, transparent and FUN!

Launched in 2000, OpenRoad Auto Group is one of the largest, most innovative and fastest growing automotive retail groups in Canada. The company has over 750 associates that represent 14 new car brands and over 450 used vehicles throughout 16 locations in British Columbia.

“At OpenRoad, our goal is to take the used car buying experience to the next level by making the process easier and more transparent while continuing to provide the best service and value for our customers,” said Mark Lin, SVP & COO at OpenRoad. “We’re thrilled to partner with CARPROOF, Canada’s most trusted company for vehicle history reports to bring new tools and insight to all of our dealerships which will enhance our processes and demonstrate our commitment to providing a superior experience in our pre-owned departments.”

London, Ontario-based CARPROOF is the gold standard in used vehicle information and defines its mission as providing insight through information to help its partners change the way used vehicles are bought, sold and managed.

OpenRoad provides a CARPROOF Vehicle History Report on every car they sell, and is currently piloting CARPROOF’s Vehicle Valuation Report as an appraisal tool to drive transparency and confidence in the trade-in process.

CARPROOF and OpenRoad plan to jointly conduct extensive consumer research to define the next generation used car buying experience. “We’re excited to see where this partnership could lead,” says Ed Woiteshek, CARPROOF’s President and CEO. “OpenRoad is the number one automobile retail group in BC. We are thrilled to have the opportunity to work with them to develop ideas that may define the path ahead in the used car industry.” CARPROOF has partnered with Birchwood Automotive Group and Group Park Avenue to conduct similar ground breaking work in other provinces.

OpenRoad and CARPROOF are both great Canadian success stories and have each been recognized as members of Canada’s Best Managed companies since 2012. To find an OpenRoad location, please visit https://openroadautogroup.com/ and for more information about CARPROOF, visit www.carproof.com.
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About OpenRoad Auto Group

In 2000, OpenRoad Auto Group formed to offer car buyers and owners an experiential automotive retail service. With sales and service in multiple languages, OpenRoad Auto Group encourages a car buying experience based on openness, participation and expertise. One of Canada’s 50 Best Managed Companies, CADA Laureate and the recipient of multiple Canadian Best Employer Awards, the OpenRoad team of over 800 associates represents 14 import brands at 16 dealership locations across B.C., Canada. Visit www.openroadautogroup.com.

MEDIA CONTACT
Tanis Sullivan (604) 230-8008 tanis@tanissullivan.com

About CARPROOF

CARPROOF is Canada’s de facto standard for used vehicle data, providing products and services that create insight through information for the automotive industry. Offering solutions in vehicle history, appraisal, valuation and more, CARPROOF is synonymous with trusted, impartial and comprehensive used vehicle data. CARPROOF’s vehicle history products are used by dealerships, consumers, major auctions, governments, insurance providers and police agencies across Canada to help users buy and sell vehicles with full transparency. CARPROOF’s vehicle valuation portfolio of products includes Canadian Red Book, which is the leading brand in government and insurance verticals for vehicle values, and other products like its upcoming launch of a next-generation VIN-specific valuation tool that is expected to change the way vehicles are bought and sold in Canada. Based in London, Ont. and founded in 2000, CARPROOF has been named one of Canada’s 50 Best Managed Companies, and was also honoured with Deloitte’s 2013 Technology Fast 50™ and Fast 500™ awards. For more information about CARPROOF, visit www.carproof.com.

Connect with CARPROOF on Facebook, Twitter, YouTube, Google+ and LinkedIn.

For further information:

Karim Hemani Vice-President, Consumer Vertical and Strategic Marketing 

CARPROOF®

1.866.835.8612 ext. 2849

karim@carproof.com

OpenRoad solidifies reputation as one of the Best Employers in Canada

OpenRoad Auto Group on November 12, 2015

OpenRoad solidifies reputation as one of the Best Employers in Canada

For the fifth time, B.C.’s largest volume dealership group earns top spot in Aon Hewitt survey

VANCOUVER, B.C. (Nov. 10, 2015) – Employees love to work at OpenRoad. That’s according to a recent survey conducted by Aon Hewitt, which evaluated employee engagement and satisfaction at 236 Canadian companies. For the fifth time, OpenRoad Auto Group earned a spot on the Best Employers in Canada list, ranking in the top 25 percent and placing in the Platinum Employer category.

“It is a great honour to be recognized once again as a top Canadian employer. It certainly validates our efforts to ensure our employees are satisfied,” said Christian Chia, President and CEO of OpenRoad Auto Group. “We know our employees are critical to our success so we made a commitment many years ago to invest in programs we believed would attract and retain top talent, while keeping our employees happy and productive. Our consistently high scores in this annual survey must mean that we’re doing something right.”

According to the survey results, employees at OpenRoad Auto Group reported high levels of engagement in all categories, citing examples like strong internal communications, fun employee events and specialized programs that support skills training and professional development. Employees also referred to OpenRoad Hearts, an innovative peer-to-peer recognition app that allows employees to use their smartphones to send and receive hearts for going above and beyond the call of duty. Since the app was launched in 2013, there have been over 7,000 individual engagements with links to OpenRoad’s social media feeds where employees and customers can comment and provide positive feedback.

Conducted by Aon Hewitt, a global firm specializing in human resource solutions, the 2016 list of the Best Employers in Canada was compiled based on responses from nearly 625,000. Employees at participating firms were surveyed on engagement (whether they feel motivated at work), performance culture (whether success is rewarded), leadership (whether executives treat their team as valued assets) and employment brand (whether they are proud to work at the company). According to Aon Hewitt’s definition, employees are engaged when they “say, stay and strive”. They speak positively about their employer to others, are committed to staying with their current employer and are motivated by their organization’s leaders and culture to go above and beyond to contribute to business success. On average, 80% of employees were engaged at Platinum Level Best employers this year.

Other industry-leading companies that made the Best Employers in Canada list along with OpenRoad are Federal Express Canada, Intact Insurance Corporation, Delta Hotels and Resorts, PCL Constructors, Keg Restaurants Ltd., Marriot International, Edward Jones and Purdy’s Chocolatier. To view the complete list of the 2016 Best Employers in Canada, click here.

About OpenRoad Auto Group

OpenRoad Auto Group is B.C’s largest volume dealership group representing 14 brands at 16 dealerships in Vancouver, Richmond, Port Moody and Langley. OpenRoad has earned a reputation as a people-first organization with recent Top 10 Best Employer (2016), Best Managed Company (Deloitte 2014) and CADA Innovator of the Year Laureate (2012) awards. The team at OpenRoad prides itself on offering a superior new and pre-owned selection of quality automotive brands while providing a premium car buying and ownership experience for each and every customer. www.openroadautogroup.com
 

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MEDIA CONTACT:

Tanis Sullivan

Tanis Sullivan Communications

(604) 230-8008

tanis@tanissullivan.com

2015 Formula Drift: “Year of the Scion”

OpenRoad Auto Group on October 6, 2015

By: Josh Chow (Drive Marketing)

Since the launch of Scion in Canada in 2011, OpenRoad Scion has been bringing you the latest news from Formula Drift & the Scion Racing team featuring both the Scion FR-S & tC and 2015 we got another first hand experience. In August, our team had the chance to get up close & personal with the Scion Racing team on the track in Seattle, WA which featured Fredric Aasbo & Ken Gushi which if you have been following the series, are two of the most popular drivers of the decade.

With both drivers having amazing performances throughout the season at different stages of the competition, it has almost been a back and forth battle between the two Scion driver’s who are great friends & teammates off the track. With Gushi placing on the podium in rounds 2,3, & 6 and Aasbo placing 1st in rounds 1,4, & 5 – It places the duo in first & second place in overall standing.

This year has been the best year for Ken Gushi in several years and he is looking stronger every round with great consistency in every battle he has faced thus far. As a crowd favourite for many years, he does not disappoint in entertaining the crowd with many of his runs as what the judges call “near perfect”. Also known as “The Gush”, he’s also been seen up in Vancouver, BC, drifting in commercials for OpenRoad Auto Group. He currently sits at 348 points in 2nd overall standings Fredric Aasbo is no stranger to the top of the podium and championship runs. Currently sitting first place in overall standings, he is in a great position with his Rockstar Energy Scion tC. The former Rookie of the Year currently sits at 428 points and also boasts a win at Formula Drift Canada: Montreal (World Series). With the win on the east coast, he is set up to win the World Championships and is in a strong lead for the regular Formula Drift Season.

With both Scion Racing Drivers leading the pack, its safe to say, it’s “The Year of the Scion” as Ken Gushi would say.

See the latest video feature of Ken Gushi at Formula Drift Seattle as he goes through his 2015 Formula Drift Journey:

Formula Drift 2015: “Rise of the Gush” – Ken Gushi

Formula Drift 2015: “Rise of the Gush” with GReddy Racing | Scion Racing’s Ken Gushi.See the mini documentary of Ken’s journey to his 2015 success.Great work from our own: Takuya TK Akiyama

Posted by Drive Marketing Group on Thursday, August 13, 2015

Stay tuned for the Formula Drift Final Fight in Irwindale, CA as we bring you live coverage on our Social Media Channels. 

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OpenRoad Auto Group Wins 2015 WebAward

OpenRoad Auto Group on October 1, 2015

OpenRoad Auto Group is honored to be a recipient of a 2015 WebAward for Outstanding Achievement in Web Development. Presented by the American-based Web Marketing Association, the annual WebAward Competition sets the standard of excellence for Website development. OpenRoad first received this award in 2014.

“It’s great that OpenRoad has been recognized for the continual development of a better online car shopping experience”, says OpenRoad Auto Group Director of Marketing Ben Lovie. “Our web strategy is simply to never stop exploring new ways to create a better online experience. I am particularly excited about Payment Engine, a new vehicle monthly payment shopping tool we launched this summer and a new project that is in the works and due for release later this year.”

This award serves as a true testament to OpenRoad’s continuous stride of hard work to create a better car buying and ownership experience. With exciting new web projects on the horizon, OpenRoad does not expect their innovations in web development to slow down anytime soon. 

Learn more about this achievement here!