Canada's Newest VW Dealership Open For Business At OpenRoad Volkswagen Burnaby
BURNABY, B.C. (May 26, 2016) – OpenRoad Auto Group is pleased to announce that OpenRoad Volkswagen, Canada’s newest Volkswagen dealership is officially open for business in Burnaby. The 45,000 square foot facility is the region’s largest and most modern VW dealership offering a flexible and transparent customer experience, along with modern, friendly hospitality. OpenRoad VW is also the new home of the very first VW Beetle to land in Canada in 1952, where it is currently on display.
“We are pleased to partner with the team at OpenRoad Auto Group for this exciting new landmark dealership,” said Maria Stenström, President and Chief Executive Officer of Volkswagen Group Canada Inc. “OpenRoad VW has set a new benchmark for our organization, and will undoubtedly be very well received by our Vancouver-Burnaby customer base.”
Upon entering the new dealership, guests are greeted by a large scale digital “Welcome Wall”, which is the first in a VW dealership in Canada. The wall displays messages in various languages, along with an array of VW images, video and promotional information. The spacious dealership features a large selection of new and pre-owned VW models in a showroom equipped with iPads available for customers to search for inventory and calculate payments. The large service area has 18 service bays, a detail centre, automated car wash, modern customer lounge and ample free parking.
Specialized OpenRoad VW dealership services include Solo Test Drive days, OpenRoad House Calls, Service Valet, free car washes and free equipment rental of items like bike racks and ski racks. The dealership will also be hosting regular non-sales related events for VW customers and enthusiasts, like the upcoming open house on Saturday, May 28th which will be a fun afternoon of German-inspired currywurst, drinks, and live entertainment.
“At OpenRoad Volkswagen Burnaby, we’re passionate about VW and are committed to offering a superior VW ownership experience for not only our customers but the community at large,” said Ben Lovie, General Manager of OpenRoad Volkswagen Burnaby. We’re excited about our future here and look forward to building many strong connections with VW fans for years to come.”
OpenRoad Volkswagen Burnaby will hold a private grand opening celebration on August 13 that will be attended by VIP guests including, Maria Stenström, President and Chief Executive Officer of Volkswagen Group Canada Inc and Christian Chia, President & CEO of OpenRoad Auto Group.
High resolution photos are available for download, upon request. For more information, visit the OpenRoad Volkswagen website.
About OpenRoad Auto Group
OpenRoad Auto Group is B.C.’s largest volume dealer group with more than 900 associates representing 14 quality automotive brands at 17 full-service car dealerships. Established In 2000, OpenRoad Auto Group offers car buyers and owners an experiential automotive retail service. With sales and service in multiple languages, OpenRoad Auto Group encourages a car buying experience based on openness, participation and expertise. OpenRoad is proud to be one of Canada’s Best Managed Companies, a CADA Laureate, and the recipient of multiple Canadian Best Employer Awards. www.openroadautogroup.com
MEDIA CONTACT:
Tanis Sullivan
tanis@tanissullivan.com
(604) 230-8008