Richmond, B.C., August 26, 2025 – OpenRoad Auto continues to grow its industry footprint with the recent addition of ThinkFleet, a fast-growing commercial automotive fleet management company designed for Canadian small to medium-sized businesses.

Founded in 2017 by Steve Cook, ThinkFleet was created to fill a gap in fleet maintenance management and over the years grew a strong reputation for end-to-end personalized commercial fleet management services, with a speciality in vehicle acquisition and leasing services for clients with commercial cargo vans and pick-up trucks.

“At OpenRoad Auto, we are focused on strategic ventures that not only strengthen our portfolio but also position us for the future of automotive services,” explains Christian Chia, CEO of OpenRoad Auto. “ThinkFleet is a natural fit with our vision, expanding the value we deliver to our existing and new customers.”

The upcoming enhancement to the ThinkFleet fleet maintenance program will feature an industry-leading driver app, advanced telematics integration, a modern fuel card, and expanded maintenance and repair services from ThinkFleet’s service advisors.

In addition, a key focus for OpenRoad Auto will be expanding its commercial automotive leasing and finance partners, including OpenRoad’s own in-house leasing company and various specialist commercial lenders.

The addition of ThinkFleet was spearheaded by OpenDay Ventures, led by its President and COO Ben Lovie. Lovie will also act as ThinkFleet’s Chief Business Officer and work alongside Steve Cook.

Lovie says, “With ThinkFleet, we’re committed to providing the very best commercial terms to business owners when acquiring vehicles for their fleet, while continuing the personalized customer service and proactive vehicle care the team have been providing since day one. Steve’s leadership has been instrumental in building ThinkFleet, and we are excited to have him continue with the team.”

“I’m excited for this next chapter of ThinkFleet and look forward to working with OpenRoad Auto to build upon what I started back in 2017,” adds Cook. “OpenRoad brings decades of top-tier sales and service operations experience to the table, and I know our customers will see immediate benefits.” To learn more about ThinkFleet, please visit www.thinkfleet.ca.

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ABOUT OPENDAY VENTURES

Founded in 2023 and based in Richmond, B.C., OpenDay Ventures is a growth equity firm dedicated to supporting Canada’s most promising automotive entrepreneurs. The firm invests $100,000 to $5 million in promising growth orientated automotive service delivery companies. With a leadership team experience founding and acquiring more than 40 businesses across Canada, OpenDay is an experienced operational growth partner. www.opendayventures.com

ABOUT OPENROAD AUTO

Founded in 2000, OpenRoad Auto is B.C.’s largest automotive dealership group with over 2,100 associates representing 17 quality automotive brands at 36 full-service retail locations, including 29 Canadian auto retailers in B.C. and Ontario, and seven collision centres. OpenRoad Auto offers car buyers and owners an experiential automotive retail service. With sales and service in multiple languages, OpenRoad Auto encourages a car buying experience based on Unlimited Possibilities Ahead. With a focus on innovation and lifelong relationships, OpenRoad offers free memberships in the Club OpenRoad loyalty points program. In 2023, OpenRoad Group launched its philanthropic arm, OpenRoad Foundation.

OpenRoad is proud to be one of Canada’s Best Managed Companies, a CADA Laureate, and the recipient of multiple Canadian Best Employer Awards.

Openroadautogroup.com Instagram: @openroadca | Facebook: OpenRoadAutoGroup | YouTube: openroadautogroup

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