OpenRoad, Dilawri and Porsche Cars Canada break ground together at future home of new Porsche Centre Richmond
October 10, 2019 (Richmond, B.C.) – British Columbia’s auto giants, OpenRoad Auto Group and Dilawri Group of Companies announced their partnership with Porsche Cars Canada to bring a new state-of-the-art Porsche centre to Richmond by late 2020. The plans and new partnership were revealed today during a groundbreaking ceremony that marked the official start of construction of the new Porsche Centre Richmond at the Richmond Auto Mall.
“This is an exciting new era for Porsche in B.C. with two of B.C.’s largest automotive groups combining their strengths, expertise and passion for Porsche in order to deliver on a vision for a new flagship location that will embody the very essence of the Porsche brand,” said Christian Chia, CEO of OpenRoad Auto Group.
OpenRoad and Dilawri both currently own and operate existing Porsche centres in the Vancouver area. OpenRoad’s Porsche Centre Langley and Dilawri’s Porsche Centre Vancouver have both achieved the highest success and have been honoured with the Porsche Canada Premier Dealership Award for industry excellence. Porsche Centre Richmond will be the third and largest Porsche centre in the Vancouver area and will be jointly owned and operated through a newly formed partnership between OpenRoad Auto Group and Dilawri Group of Companies.
“We’re continuing to see demand for new and used Porsche cars in British Columbia so when the opportunity came up for another sales and service centre, Richmond was a natural choice based on its central location and high concentration of Porsche owners,” said Ajay Dilawri, Principal Director of Dilawri Group of Companies. “We’re confident in our partnership with OpenRoad and the future of Porsche Centre Richmond. We look forward to opening the doors in late 2020.”
Marc Ouayoun, President & CEO of Porsche Cars Canada along with Christian Chia, CEO of OpenRoad Auto Group, and Ajay Dilawri, Principal Director of Dilawri Group of Companies, unveiled plans for the new 75,000-square-foot retail and service centre that will feature a massive new and pre-owned showroom, expansive service and parts area with 15 service bays, a service drive-thru and specialized delivery area. The new centre will staff approximately 40 employees in the areas of sales, service, management and administration. Construction of the multimillion-dollar Porsche AG designed project is being constructed by Wales McLelland.
Following today’s groundbreaking event, stakeholders were invited to attend an unveiling of the all-electric Porsche Taycan at the newly opened Porsche Now Richmond pop-up location at Aberdeen Square. Guests explored the new storefront which offers an immersive Porsche experience highlighting the world’s first Porsche Now pop-up design concept, plus Canada’s only Porsche Design lifestyle accessories shop. For more information visit, porscherichmond.ca.
ABOUT OPENROAD AUTO GROUP
OpenRoad Auto Group is B.C.’s largest automotive dealership group with over 1,500 associates representing 21 quality automotive brands at 32 full-service retail locations, including 25 B.C. dealerships, three collision centres, and four luxury automotive brands in Bellevue, Washington. OpenRoad Auto Group offers car buyers and owners an experiential automotive retail service. With sales and service in multiple languages, OpenRoad Auto Group encourages a car buying experience based on openness, participation and expertise. With a focus on transparent and innovative business practices, OpenRoad associates are empowered in their roles in order to establish lifelong relationships with car owners. The company’s corporate philosophy is rooted in Unlimited Possibilities Ahead for their clients, their associates and partners. OpenRoad is proud to be one of Canada’s Best Managed Companies, a CADA Laureate, and the recipient of multiple Canadian Best Employer Awards. openroadautogroup.com
ABOUT DILAWRI GROUP OF COMPANIES
Dilawri Group of Companies is Canada’s largest automotive group with 72 franchised dealerships representing 30 automotive brands throughout Quebec, Ontario, Saskatchewan, Alberta, and British Columbia. Privately owned and operated by the Dilawri family since 1985, the company continues to expand its footprint in Canada, building on its history of excellence in the automotive industry. With more than 4,000 employees, Dilawri Group of Companies is proud to offer exceptional products and customer service in every dealership. For more information, visit dilawri.ca.
Tanis Sullivan Communications