JULY 10, 2017 (RICHMOND, B.C.) – B.C.’s largest automotive retail group is getting personal with one of Canada’s hottest TV personalities – Todd Talbot, the co-host of Love It or List It Vancouver. OpenRoad Auto Group recently partnered with Talbot to produce a series of videos profiling Talbot and his new Toyota Tacoma from OpenRoad Toyota Richmond as part of a social media campaign being rolled out this week.
“You couldn’t get a better or more genuine spokesperson for your brand,” said Christian Chia, President & CEO of OpenRoad Auto Group. “Todd has been a long time customer of ours at MINI Yaletown, so we’re delighted to extend our relationship in this way to showcase his personal side and demonstrate how his OpenRoad vehicle fits into his lifestyle.”
The first video is titled “73 Questions with Todd Talbot” which features Talbot walking through OpenRoad Toyota Richmond while answering rapid fire questions and performing celebrity impressions and showing off his dance moves. OpenRoad will release a second video showcasing Talbot in the Toyota Tacoma later this month, followed by another series featuring another vehicle in early 2018.
The partnership between OpenRoad and Talbot also includes his work as an emcee at OpenRoad’s annual charity golf tournament and social media posts from Talbot directly which will highlight the diversity of his vehicle for his work and lifestyle as a TV host, a realtor, renovator and a family man.
“Like most people, I’m really busy between working, moving, renovating, and being a dad, so the Tacoma plays a big role in my daily routine,” said Talbot. “I look forward to sharing a glimpse behind-the-scenes, and I hope our friends on social media will come along for the ride!”
Interviews with OpenRoad spokespeople and high-resolution photos are available upon request.
ABOUT OPENROAD AUTO GROUP
OpenRoad Auto Group is B.C.’s largest automotive dealership group with over 1,000 associates representing 18 quality automotive brands at 22 full-service car dealerships. Established In 2000, OpenRoad Auto Group offers car buyers and owners an experiential automotive retail service. With sales and service in multiple languages, OpenRoad Auto Group encourages a car buying experience based on openness, participation and expertise. OpenRoad is proud to be one of Canada’s Best Managed Companies, a CADA Laureate, and the recipient of multiple Canadian Best Employer Awards. openroadautogroup.com