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OpenRoad Auto Unveils New Brand Identity to Drive the Next 25 Years

Mike Ginsca on October 2, 2025

Richmond, B.C., October 1, 2025 – OpenRoad Auto, formerly known as OpenRoad Auto Group, today announced a bold new brand identity, introducing refreshed brand values along with updated mission and vision statements that reflect the company’s evolution and its commitment to shaping the future of automotive retail. 

As it celebrates 25 years of growth and innovation this year, OpenRoad Auto is embracing its next chapter with a simplified name and a sharpened focus on creating a forward-thinking automotive experience for customers, team members, and communities. 

“OpenRoad Auto represents both our origins and our future,” said Christian Chia, CEO of OpenRoad Auto. “Our new identity honours the relationships and trust we’ve built over the past 25 years, while positioning us to grow further as a company.” 

OpenRoad Auto’s new brand values – Humility, Integrity, Inventiveness, and Care – serve as the guiding foundation for each interaction and decision made across the organization. These values reflect the company’s commitment to doing what’s right, staying curious in searching for a better way, and fostering trusted relationships with customers, employees, and communities. 

Alongside its new name and values, OpenRoad Auto has unveiled a refreshed mission and vision: 

  • Mission: Drive possibilities with trusted relationships and a better automotive experience. 
  • Vision: Drive possibilities for everyone in our communities. 

The company’s very first location in Canada opened in 1978 in Richmond, B.C., where its head office remains today. In 2000 with just two dealerships, the company rebranded to OpenRoad Auto Group, and has since grown to become B.C.’s largest automotive retail group and one of the fastest-growing in Canada. OpenRoad Auto represents 17 automotive brands across 36 full-service retail locations, including 29 dealerships and seven collision centres in British Columbia and Ontario.  

“This milestone is about more than a name and logo change,” added Chia. “It’s about defining who we are today and the possibilities we’re creating for the future. It’s also a recommitment to our customers, our employees, and our communities that humility, integrity, inventiveness, and care will always be at the heart of everything we do.” 

About OpenRoad Auto 

Founded in 2000, OpenRoad Auto is B.C.’s largest automotive dealership group with over 2,100 associates representing 17 quality automotive brands at 36 full-service retail locations, including 29 Canadian auto retailers and seven collision centres in B.C. and Ontario. OpenRoad Auto offers car buyers and owners an experiential automotive retail service. We believe in making car ownership more rewarding and driving possibilities with trusted relationships and a better automotive experience. With a focus on innovation and lifelong relationships, OpenRoad offers free memberships in the Club OpenRoad loyalty points program. In 2023, OpenRoad launched its philanthropic arm, OpenRoad Foundation. 

Media Contact: 
Sophia Cheng 
OpenRoad Auto 
press@openroadautogroup.com 
604-828-3102 

The Most Anticipated EVs of 2026

Mike Ginsca on September 18, 2025

The electric vehicle market is accelerating. Automakers are positioning several new models for launch in 2026 that aim to push range, performance, charging speed, design innovation, and affordability. These EVs reflect maturing battery technology and increasing competition. Below are some of the top EVs to watch for in 2026. 

Acura RSX 

The Acura RSX was a fun sports car back in the early 2000’s. In 2026, Acura is reviving the RSX name but it will be on the back of a new electric crossover. The 2026 RSX will join the ZDX in Acura’s growing EV portfolio. The new RSX will be built on Acura/Honda’s new dedicated EV platform with assembly in Ohio. Expect to see the RSX at OpenRoad Acura Richmond in the second half of 2026. 

Hyundai IONIQ 6 N 

Following the success of the IONIQ 5 N, the IONIQ 6 N will bring supercar performance in the shape of a sleek electric sedan. The 6 N will adopt the same dual-motor powertrain with up to 641 hp on tap and a 0-100 km/h time of around 3.2 seconds. Like the IONIQ 5 N, the IONIQ 6 N will replicate virtual gear changes and simulate engine sounds for a more thrilling driving experience. Expect to see the Hyundai IONIQ 6 N at OpenRoad Hyundai Richmond’s showroom in early 2026. 

BMW iX3 

Based on the Vision Neue Klasse Concept, the iX3 will be a smaller version of the popular iX electric SUV in the brand’s portfolio. The new iX3 ushers in a new design era with slimmer BMW kidney grilles and a simplified interior. Boasting up to 463 hp, the iX3 will be a quick EV and it will allow for long road trips thanks to an estimated driving range of up to 650 km. The 2026 BMW iX3 will arrive at The BMW Store Vancouver and BMW Langley in Spring of 2026. 

Lexus ES 

Entering its 8th generation, the 2026 Lexus ES will be offered for the first time as a battery electric vehicle alongside a new hybrid powertrain. Available with FWD or AWD, the electric versions of the 2026 ES will have an estimate driving range of up to 480 km, but Lexus has not yet released power figures. Inside, the 14-inch touchscreen is the center focal point of the dashboard along with two new Lexus design elements. Bamboo Layering recreates the depth and flow of natural bamboo using 3D printing while Synthetic Leather Embossing pairs sharp embossing with ambient lighting to enhance the cabin’s clean, elegant atmosphere. Sales of the 2026 Lexus ES will start in early 2026 at OpenRoad Lexus Richmond, OpenRoad Lexus Port Moody, and Lexus of London.  

Toyota C-HR 

The Toyota C-HR returns as a compact electric crossover alongside the Toyota bZ4X. The 2026 C-HR features a coupe-like profile with an eye-catching design that is similar to the Toyota Crown Signia. It will be available as a FWD with 221 hp or AWD with 338 hp and an electric driving range of up to 500 km. No word on pricing but you can expect to see it in one of our 6 OpenRoad Toyota showrooms across BC and Ontario in early 2026.  

Subaru Uncharted 

Just as the Solterra is based on the bZ4X, the all-new Uncharted is based on the equally new C-HR EV. The Subaru Uncharted sports the same updated design as its Solterra bigger brother. But with its smaller size and available AWD system, it will sprint from a stop to 100 km/h in around 5 seconds. Subaru is estimating up to 500 km of driving range for the FWD version and a little bit less with the dual-motor AWD version. Expect to see the new Uncharted at OpenRoad Subaru Boundary in early 2026. 

Mercedes-Benz GLC-Class Electric 

The Mercedes-Benz GLC-class is one of the most popular SUVs in the brand’s portfolio, so it comes as no surprise that an electric version is on the horizon. Dubbed the GLC SUV with EQ Technology, it will be a pivotal shift in the brand’s EV portfolio. The GLC EQ will feature a brand-new iteration of the Hyperscreen that is currently available in some EQ models. It will also integrate a new 4th generation infotainment system and AI based voice controls. Powering the new GLC class with EQ Technology will be a 94-kWh battery pack providing up to 483 hp and a new two-speed transmission. The 2027 Mercedes-Benz GLC with EQ Technology is expected to arrive at OpenRoad Mercedes-Benz Surrey sometime in 2026. 

OpenRoad Auto Adds ThinkFleet to its Growing Portfolio

Mike Ginsca on August 27, 2025

Richmond, B.C., August 26, 2025 – OpenRoad Auto continues to grow its industry footprint with the recent addition of ThinkFleet, a fast-growing commercial automotive fleet management company designed for Canadian small to medium-sized businesses.

Founded in 2017 by Steve Cook, ThinkFleet was created to fill a gap in fleet maintenance management and over the years grew a strong reputation for end-to-end personalized commercial fleet management services, with a speciality in vehicle acquisition and leasing services for clients with commercial cargo vans and pick-up trucks.

“At OpenRoad Auto, we are focused on strategic ventures that not only strengthen our portfolio but also position us for the future of automotive services,” explains Christian Chia, CEO of OpenRoad Auto. “ThinkFleet is a natural fit with our vision, expanding the value we deliver to our existing and new customers.”

The upcoming enhancement to the ThinkFleet fleet maintenance program will feature an industry-leading driver app, advanced telematics integration, a modern fuel card, and expanded maintenance and repair services from ThinkFleet’s service advisors.

In addition, a key focus for OpenRoad Auto will be expanding its commercial automotive leasing and finance partners, including OpenRoad’s own in-house leasing company and various specialist commercial lenders.

The addition of ThinkFleet was spearheaded by OpenDay Ventures, led by its President and COO Ben Lovie. Lovie will also act as ThinkFleet’s Chief Business Officer and work alongside Steve Cook.

Lovie says, “With ThinkFleet, we’re committed to providing the very best commercial terms to business owners when acquiring vehicles for their fleet, while continuing the personalized customer service and proactive vehicle care the team have been providing since day one. Steve’s leadership has been instrumental in building ThinkFleet, and we are excited to have him continue with the team.”

“I’m excited for this next chapter of ThinkFleet and look forward to working with OpenRoad Auto to build upon what I started back in 2017,” adds Cook. “OpenRoad brings decades of top-tier sales and service operations experience to the table, and I know our customers will see immediate benefits.” To learn more about ThinkFleet, please visit www.thinkfleet.ca.

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ABOUT OPENDAY VENTURES

Founded in 2023 and based in Richmond, B.C., OpenDay Ventures is a growth equity firm dedicated to supporting Canada’s most promising automotive entrepreneurs. The firm invests $100,000 to $5 million in promising growth orientated automotive service delivery companies. With a leadership team experience founding and acquiring more than 40 businesses across Canada, OpenDay is an experienced operational growth partner. www.opendayventures.com

ABOUT OPENROAD AUTO

Founded in 2000, OpenRoad Auto is B.C.’s largest automotive dealership group with over 2,100 associates representing 17 quality automotive brands at 36 full-service retail locations, including 29 Canadian auto retailers in B.C. and Ontario, and seven collision centres. OpenRoad Auto offers car buyers and owners an experiential automotive retail service. With sales and service in multiple languages, OpenRoad Auto encourages a car buying experience based on Unlimited Possibilities Ahead. With a focus on innovation and lifelong relationships, OpenRoad offers free memberships in the Club OpenRoad loyalty points program. In 2023, OpenRoad Group launched its philanthropic arm, OpenRoad Foundation.

OpenRoad is proud to be one of Canada’s Best Managed Companies, a CADA Laureate, and the recipient of multiple Canadian Best Employer Awards.

Openroadautogroup.com Instagram: @openroadca | Facebook: OpenRoadAutoGroup | YouTube: openroadautogroup

The 2026 Hyundai IONIQ 9 is the Electric 3-Row You’ve Been Waiting For.

Mike Ginsca on July 23, 2025

The all-new IONIQ 9 joins Hyundai’s award-winning EV lineup. It is a large 3-row electric SUV with an eye-catching exterior and a spacious 6 or 7 passenger interior. 

The IONIQ 9’s lounge-like atmosphere is created through elliptical elements and calming tones, while natural light streams through the panoramic sunroof. Passengers can experience exceptional roominess with ample second- and third-row space. 

The flat floor accommodates flexible seating arrangements for six or seven occupants, while Relaxation Seats in the first and second rows offer full recline capability with leg rests — perfect for relaxing while recharging. 

Speaking of charging, the IONIQ 9 has a 110.3 kWh battery pack in the floor with an 800-Volt architecture. The higher Voltage enables the IONIQ 9’s battery to be recharged at a faster rate for a longer period of time without needing to worry about excessive heat build-up in the battery pack. With charging speeds of up to 350 kW, the IONIQ 9 can be recharged in as little as 24 minutes from 10% to 80%.  

Additionally, the IONIQ 9 adopts the NACS charging plug. This is more commonly known as a Tesla charging plug which will enable the SUV to be charged up from any one of the thousands of Tesla Superchargers across Canada and the United States. 

Once the SUV is charged up, it can be driven for over 500 km. Best of all, the 500+ km driving range is for all trim levels. This is achieved through its sleek exterior design which has an overall drag coefficient of 0.269. To put it into perspective, that is the same drag coefficient as the much smaller Toyota Prius. 

It’s not just about efficiency though, the Hyundai IONIQ 9 is a powerful 3-row SUV as well. The dual-motor AWD+ variant produces as much as 422 hp and has a 0-100 km/h time of just 5 seconds. Regular AWD models produce 303 hp while the RWD version produces 215 hp. In addition, the Hyundai IONIQ 9 can tow up to 5,000 lbs. 

The IONIQ 9 delivers a luxurious and refined driving experience thanks to its smooth and comfortable ride. Its suspension has been specially designed for this electric SUV, featuring a MacPherson strut front and multi-link rear setup along with self-leveling dampers. 

Inside, IONIQ 9’s cabin is a haven of tranquility, thanks to the triple door seals, acoustic glass, sound-absorbing tires and Active Noise Control technology. These features effectively suppress wind and road noise, particularly at highway speeds. 

Sticking with the interior, the IONIQ 9’s cabin design is reminiscent of the IONIQ 5’s with a simple dual-screen layout. Both the driver instrumentation and infotainment touchscreen measure 12.3” diagonally. Climate controls, USB ports, and small item storage bins are conveniently located right underneath the infotainment touchscreen. For a bit of extra space, the center console can slide forwards or backwards for easier access by the 2nd row occupants and to allow a passthrough in between the front seats. 

The 3-row SUV incorporates a route planner which will display charging stations along your planned trip and estimate the battery state of charge when you reach a charging station and your destination. The Hyundai IONIQ 9 can also power external electronics such as a small coffee machine with its V2L technology. This can make family camping a much more luxurious experience. 

The 2026 Hyundai IONIQ 9 starts at $59,999 with the top spec Ultimate Calligraphy trim costing $81,499 and this new EV is available right now at OpenRoad Hyundai Richmond.

The BMW M5 is a 717 hp Eco-Friendly Sedan

Mike Ginsca on July 16, 2025

The BMW M5 was one of the first high performance sedans on the market. It was once the fastest sedan in the world. It once had a performance oriented V10 engine under the hood. And now, the BMW M5 is going green. 

Yes, the all-new BMW M5 can be considered a green, environmentally friendly vehicle. It’s a plug-in hybrid with up to 43 km of electric-only driving range. This means that you can take the kids to school and drive yourself to work without using a single drop of fuel. 

The 14.8 kWh usable battery pack can be recharged in about 2 hours from a level 2 charger. So on your way back home from work, you can still drive the M5 just on electricity. And you would be getting home quick because the electric motor produces 194 hp and it enables the M5 to reach 140 km/h in the electric-only drive mode. 

But what if you decide to take the long way home? The road that few travel?  

On this type of road, the BMW M5 is a completely different animal. In its sportiest setting, the new BMW M5 delivers 717 hp from a TwinPower Turbo V8 engine. Coupled with the electric motor, an 8-speed automatic transmission and M xDrive, the BMW M5 can accelerate from a stop to 100 km/h in 3.5 seconds and on to a top speed of up to 305 km/h.  

Those numbers are impressive, especially since this is the heaviest M5 to date. The battery pack does add some of that weight, but it needed to be a plug-in hybrid in order to meet & exceed strict government emission regulations.  

Furthermore, the battery pack is in the floor which helps keep the center of gravity closer to the ground. This in turn makes the car feel stable through corners. Add to that the surefootedness of M xDrive and the BMW M5 feels like it’s on rails. This car hides its hefty weight very well. 

But if you want, you can make the car feel a bit more like a wild animal. Like the M5 before it, the M xDrive system allows you to send 100% of the power to the rear wheels. Of course, drive responsibly when you switch it to the 2WD mode. 

The new M5 is physically a big car but it doesn’t quite feel that big from behind the steering wheel. Helping with maneuverability is the rear wheel steering system. This enables the back wheels to turn in the opposite direction of the front ones, by up to 1.5 degrees, to reduce the turning circle of the car. On highways, they turn in the same direction as the front wheels to provide a feeling of surefootedness and stability. 

The interior of the new M5 is up to date and thoroughly modern. It has a head-up display with augmented reality navigation, a single piece of glass housing two displays (one for the driver instrumentation and one for the infotainment system), and it has one of the most advanced ambient lighting systems of any new car on sale. 

But the technology doesn’t end there. The new BMW M5 has a wide array of driver aids such as the hands-free Driving Assistant Professional which will keep the car centered in your lane, change lanes in need be, and adapt the car’s speed to the flow of traffic.  

The car can also park itself with the Parking Assistant Professional. Once the system detects a parking spot and performs the maneuver once, it will remember the maneuver and perform it subsequent times without any driver intervention.  

Thanks to its larger size, the new M5 has more cargo capacity than the previous generation. There’s 467 L of space in the trunk with more available if you fold down the rear seats.  

But should you want more, the BMW M5 Touring is coming to Canada. The M5 Touring provides 500 L of cargo space behind the back seats and up to 1,630 L with the 40/20/40 rear seats folded down. This car is arguably a bit more stylish than the M5 sedan. But beauty is in the eye of the beholder. We’re just happy that the M5 wagon is finally available in Canada. 

What will the new BMW M5 cost you? It’ll start from $135,000 with quite a few customization options available. But what we want to know is, which one would you choose? The sedan or the wagon? Let us know in the comments. 

And should you need help in customizing your very own BMW M5, our knowledgeable product specialists at The BMW Store Vancouver or BMW Langley are more than happy to help out.

The 2025 Acura ADX Brigs Luxury at an Affordable Price

Mike Ginsca on July 9, 2025

What is the Acura ADX? In short, it’s a new entry point into the Acura brand for a smidge under $45,000. It’s based on the Honda HR-V but don’t think of this as a fancy HR-V. Acura’s engineers made a lot of changes to make sure that this is an Acura product.  

The most noticeable change is the styling. The ADX follows the same design language of its bigger brothers. It has the diamond pentagon grille, the chicane LED daytime running lights and taillights, and optional sporty looking 19” alloys wheels.  

The interior styling doesn’t have quite the same design as the larger RDX or MDX, but it is very simple to use. The contoured steering wheel fits nicely into your hands, there are physical climate control switches, a standard 10.2” digital driver display, and a 9” touchscreen. There’s no trackpad in this car. 

The cabin features premium materials such as ultrasuede upholstery, contrasting red stitching and a leather wrapped steering wheel. It can also be equipped like a premium vehicle.  

It comes standard with heated front seats, a heated steering wheel, dual-zone automatic climate control, panoramic sunroof, and a wireless phone charging pad.  

However, if you opt for the Platinum Elite A-spec trim, it’ll come equipped with ventilated front seats, a Bang & Olufsen sound system with 15 speakers, surround view cameras, and a 12-way power adjustable driver’s seat.  

The infotainment system also gets an upgrade on the Platinum Elite A-spec trim with Google built-in and Amazon Alexa built-in. But you don’t need to move up to the top trim in order to have wireless Apple CarPlay and wireless Android Auto along with Wi-Fi hotspot capability. 

The Acura ADX is also a spacious subcompact luxury crossover. Of course, front occupants have the most room, but space back here is not too bad. There’s also a lot of space in the trunk with almost 700 L behind these rear seats.  

On the move, the Acura ADX gets its power from a 1.5L turbocharged 4-cylinder engine. This is similar to the one that is used in the Acura Integra. It produces 190 hp and 179 lb-ft of torque with the power being distributed to all four wheels via a standard AWD system and a continuously variably transmission. 

This engine doesn’t make the ADX as quick as Acura’s larger SUVs, but it does feel peppy. It doesn’t struggle to get off the line nor to merge onto a highway.  

It’s also quite economical for a turbo engine with AWD. It’s rated for 9.1 L/100km in a city and 7.7 L/100km on a highway.  

The AWD system is unfortunately not Acura’s super handling AWD system like the one found in the RDX or MDX. It cannot send more of the engine’s torque to the outside rear wheel while cornering for better driving dynamics. Instead, up to 50% of the engine’s torque can be sent to both back wheels and Acura’s integrated dynamics system allows you to choose from four different drive modes with the Platinum Elite A-spec providing an individual drive mode that can be customized to your liking. 

As mentioned at the start of the review, the new Acura ADX will start at just under $45,000 with a fully loaded Platinum Elite A-Spec at $51,480.  

Should you want to learn more about the ADX or test drive it for yourself, our knowledgeable product specialists at OpenRoad Acura Richmond are more than happy to help you out.