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Featured Vehicle: Rocket Bunny Scion FR-S

OpenRoad Auto Group on June 13, 2013

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2013 Rocket Bunny Scion FR-S

OpenRoad Auto Group brings you Canada’s very first Rocket Bunny Scion FR-S. Wide-body fender flares, a new front lip, side skirts, a rear diffuser, and a signature GT wing complete the Rocket Bunny transformation. Seibon parts have also been installed in a new carbon-fiber hood and fog light covers. Other features on this incredible creation include carbon-fiber side mirrors, bespoke smoked headlight housings, candy red taillight surroundings, an Invidia catback exhaust system, a set of fully adjustable BC Racing coilovers, and 18-inch “Winning Blue” Rays Gram Lights 57 Extreme wheels.

Exterior
Rocket Bunny Wide Body Fender Flares
Rocket Bunny Front Lip
Rocket Bunny Side Skirts
Rocket Bunny Rear Diffuser
Rocket Bunny Rear GT Wing
APR Carbon Fiber Side Mirrors
Seibon Carbon Fiber Hood
Seibon Carbon Fiber Fog Light Covers
Bespoke Smoked Headlight Housings
Candy Red Tail light Surroundings

Suspension
BC Racing Coilovers

Performance
Invidia Catback Exhaust System

Wheels
Rays Gram Lights 57 Extreme, 18×9.5, 18×10.5 | Winning Blue

Toyota Tops Annual Ranking of Best Global Green Brands Again

OpenRoad Auto Group on June 13, 2013

TORONTO, ON [Jun 13, 2013] For the second consecutive year, Toyota is No. 1 on the annual ranking of the 50 global brands with the most environmental appeal. The 2013 Best Green Global Brands ranking combines Interbrand’s measuring of the public’s environmental perception of 100 global brands and Deloitte’s analysis of those companies’ actual environmental performance.

“Toyota’s outstanding performance on all levels proves that sustainability isn’t just about winning hearts and moving product ? it’s a winning way of doing business,” said a statement accompanying the rankings.

To read more of this statement, click on the link below and then click on the “plus” sign in Toyota’s row in the rankings. http://www.interbrand.com/en/best-global-brands/Best-Global-Green-Brands/2012-Report/BestGlobalGreenBrandsTable-2012.aspx

To learn more about Toyota’s environmental efforts, please visit the following sites:
http://www.toyota-global.com/sustainability/
http://www.toyota.ca/toyota/en/environment/canadian-initiatives

Toyota Corolla: Celebrating 25 years of made-in-Canada success

OpenRoad Auto Group on June 7, 2013

Eleventh generation of iconic vehicle to roll off TMMC’s Cambridge assembly line

TORONTO, ON., (June 7, 2013) ? In 1988, Toyota Motor Manufacturing Canada (TMMC) opened a manufacturing plant in Cambridge and produced its first car a four-door Corolla sedan.
 
Twenty-five years and more than three million manufactured Corollas later, TMMC remains as busy as ever producing the world’s number-one selling vehicle of all time, with more than 1.3 million Corollas sold in Canada.
 
This great Canadian success story continues with the start of production on the eleventh generation of the Corolla, and sales of this new 2014 model at Toyota dealerships from coast to coast.
 
“The Corolla has been redesigned and reengineered, with a striking new design, a high-quality finish inside and out, new technology that’s almost unheard of in the compact sedan segment, and dynamic driving performance,” said Seiji Ichii, President and CEO, Toyota Canada Inc. “But one thing has not changed this vehicle will carry on the Corolla’s longstanding tradition of unsurpassed quality, durability, reliability and lasting value. Of all the Corollas we have sold in Canada over the past 20 years, more than 80 per cent of them are still on the road today.”
 
The Corolla has been at the heart of TMMC’s operation year after year since 1988. To date, TMMC has produced more than five million vehicles. The milestones of the two millionth (2004), three millionth (2007), and four millionth (2010) vehicles assembled at TMMC were all Corollas.
 
“Twenty-five years ago, TMMC started in Cambridge with about 1,000 people. Today we are a proud company of more than 7,000, but we still think of ourselves as a small community of passionate and dedicated team members who take great pride in the exceptional vehicles we manufacture,” said Brian Krinock, President, TMMC. “With the new Corolla, we will continue to assemble this vehicle to ensure it delivers Corolla’s reputation for quality and value.”
 
About TMMC
 
Toyota Motor Manufacturing Canada Inc. has been building quality vehicles in Canada for more than 25 years.  TMMC produces the Toyota Corolla, Matrix, RAV4 and RAV4 EV vehicles and the Lexus RX model in assembly plants located in Cambridge, ON and Woodstock, ON.  The TMMC Lexus plant has received top J.D. Power and Associates plant quality awards for three consecutive years. For more information about Toyota Motor Manufacturing Canada, visit www.tmmc.ca
 
 

Toyota is the world's most valuable automotive brand

OpenRoad Auto Group on May 22, 2013

Toronto, ON., (May 22, 2013) Toyota reclaimed the top spot as the most valuable automotive brand in the BrandZ Top 100 Most Valuable Global Brands for 2013. Toyota’s brand value surged by 12% to $24.5 billion USD over the past year, one of the biggest movers in the automotive sector.

In the eight years since the BrandZ report was first published in 2006, Toyota was crowned brand value leader in the automotive sector six times, and second on two separate occasions.

According to the report, although automotive sales improved in some regions, they remained below pre-recession levels in others, adversely impacting overall brand values. In contrast, global sales for Toyota Motor Corporation (1) in 2012 increased by 22.6% to 9.75 million units which positively contributed towards the company’s brand valuation in this year’s report.

BrandZ also suggests that brand value developments in the sector were shaped in part by the growth of customer affinity towards hybrid vehicles.

Since Toyota pioneered the world’s first mass produced full hybrid vehicle in 1997 ? Toyota Prius ? sales of Toyota and Lexus hybrid models have exceeded 5 million globally. Customers in Canada can choose between 11 Toyota and Lexus hybrid models, including: Toyota Prius, Prius c, Prius PHV, Prius v, Camry Hybrid, Highlander Hybrid, and Lexus CT 200h, ES 300h, GS 450h, RX 450h, LS 600h L.

Lexus retains its 10th position in the Top 10 list for the most valuable automotive brands with a brand value of $3.5 billion USD.

The BrandZ Top 100 Most Valuable Global Brands report, commissioned by WPP and conducted by Millward Brown Optimor, surveys some two million consumers in over 30 countries.

More information about BrandZ Top 100 Most Valuable Global Brands 2013:
http://www.wpp.com/wpp/marketing/brandz/brandz-2013/
 
(1) Sales result for Toyota Motor Corporation includes Toyota, Lexus Hino and Daihatsu.

Now Available: 2014 Infiniti Q50 Preview

OpenRoad Auto Group on May 6, 2013

RECEIVE A $300 ACCESSORY COUPON WITH PURCHASE

The 2014 Infiniti Q50 is on the ground and is ready for sale at OpenRoad Infiniti Langley.  

The Infiniti Q50 launches with all-new high-tech features, refined style, and improved driving performance.

Infiniti has put much emphasis on its brand-new Q50, a refresh from the now discontinued G37. Formula One champion, Sebastian Vettel, consulted Infiniti during the development and refinement stages for supreme performance.

The Q50’s design comes in sitting longer, lower, and wider than its G37 predecessor. The fluid body lines flow from the front double-arch grille back through the sides of the body.

Technology is a big part of the Q50 with Torque Response, Direct Adaptive Steering, Adaptive Driver Position, Active Trace Control, and more.

Visit the OpenRoad Infiniti Langley store today to be one of the first people to test drive the Infiniti Q50!  To schedule a viewing today, please call Roger Bhajan at 604-227-3881.

2014 Lexus IS

OpenRoad Auto Group on May 2, 2013

2014 Lexus IS

The 2014 Lexus IS is now available at OpenRoad Lexus Richmond’s showroom with a new design, enhanced performance and vast list of upgrades and technology.

The redesigned exterior styling of the car features the signature Lexus spindle grille found across most current Lexus models. Standard on the 2014 IS are HID headlights and an aggressive separate L-shaped LED daytime running lights.

The new IS will be offered in two formats: the IS 250 with a 2.5L V6 and the IS350 with a 3.5L V6 with each variant available in both rear-wheel-drive and all-wheel-drive. The rear-wheel-drive IS350 comes with the same 8-speed automatic transmission found in the high performance IS-F. The 2014 IS also borrows technology from the Lexus GS with the same multilink rear suspension and electric power steering system. The F-Sport package is available for all models providing the added benefits of recalibrated steering, retuned suspension and a special instrument cluster inspired by none other than the Lexus LFA supercar.

Beyond the fresh new design and performance dynamics, the new IS features a fully updated cockpit. The wheelbase has been extended by 3 inches, providing greater cabin space for rear passengers. This new interior boasts luxury cues from the new GS and LS models while adding a hint of sport. As an industry first, every model of the new IS features a multimedia system with complimentary real-time traffic and weather information.

To schedule a test drive today, please call Chris or Darrell (Sales Managers)  at 604-901-4713.

Reviews:

“…with the all-new 2014 Lexus IS sedans, the Germans should be looking over their shoulders.” – Costa Mouzouris, The Car Guide

“The new IS is noticeably more precise in its response to steering inputs and handles transitional change much better that the others [Mercedes C350 and BMW 335i] – and the outgoing version.” – Matt Bubbers, Sympatico Autos

“Studies show that eye contact must be held for about 8.2 seconds for that “love at first sight” feeling to occur. When initially looking into the redesigned LED headlights of the IS sedan, I can honestly say that my lust for it occurred a little sooner.” – Alexandra Straub, Auto123.com

Winner drives off in new Infiniti from OpenRoad Infiniti

OpenRoad Auto Group on January 23, 2013

OpenRoad Infiniti in Langley recently presented the lucky winner of the “Infiniti at Your Service” Sweepstakes with a brand new Infiniti vehicle. Darryl S. of Surrey, B.C. and his wife were greeted by Jo Luckasavitch of Infiniti Canada and OpenRoad Infiniti General Manager, Roger Bhajan, as they arrived at the store to pick up their new 2013 Infiniti FX35 Premium. The occasion was celebrated with champagne and a custom-made Infiniti cake.

Darryl is one of thousands of participants across Canada to have entered the sweepstakes to win the new 2013 Infiniti FX35 Premium, and is also an existing owner of an Infiniti G35 sedan from OpenRoad Infiniti.

 

 

 

“Everybody at the store was very excited when we heard that the winner was one of our customers. Our store just opened last summer, so having events like this brings a lot of excitement to the entire team here. We’re all very happy for the winner, and I’m sure he will enjoy his new FX very much,” says Bhajan.

Making wishes come true

OpenRoad Auto Group on January 23, 2013

OpenRoad continues its commitment to working closely with and supporting the Make-a-Wish Foundation BC & Yukon. In 2012, the OpenRoad stores collectively funded six wishes to raise a total of $36,000.

In 2010, OpenRoad began a relationship with the Make-a-Wish Foundation BC & Yukon to grant wishes for children with life-threatening medical conditions and to enrich the human experience with hope, strength and joy.

After having successfully funded five wishes for a total of $25,000 in its first two years, OpenRoad targeted six more wishes in 2012 by raising a total of $36,000. Funds are raised through outdoor activities such as the Sun Run and the OpenRoad Grouse Grind Challenge, annual staff events and auctions, sales of the OpenRoad mascot Opie, and staff pledges and donations.