Expect the Unexpected: Lamborghini Seattle Grand Opens with Special Celebration

Just last week, OpenRoad Northwest was proud to officially grand open its new Lamborghini Seattle location with a special celebration. The room was filled with friends, clients, notable executives, and of course, the supercars themselves. Guests were treated to a display of the brand’s impressive lineup of classic and current supercars, including the unveiling of the brand’s first V12 hybrid plug-in HPEV, the Revuelto, a vintage 1988 Countach, and a 2022 Countach LPI 800-4.

On-hand for the ribbon-cutting ceremony were Automobili Lamborghini America Chief Executive Officer, Andrea Baldi, OpenRoad Group CEO, Christian Chia, and OpenRoad Group Vice President of Regional Operations, Aly Jiwani.

From Left to Right, OpenRoad Group CEO, Christian Chia, OpenRoad Group Vice President of Regional Operations, Aly Jiwani, and Automobili Lamborghini America Chief Executive Officer, Andrea Baldi.

“As OpenRoad Northwest, we always knew Seattle would be the very first place outside of Canada we wanted to open our first locations. Seattle is a hub for technology and continuing growth,” said Chia at the event. “Back in 2017, we were fortunate to have come across an opportunity to become a Lamborghini retailer. And now, it is important for us at OpenRoad to be the best ambassadors of Automobili Lamborghini, and to be able to grow with the brand. OpenRoad is extremely proud to be here, and to be part of the Seattle and Bellevue community. It’s a new era for Lamborghini Seattle, and we’re excited to have you be part of this journey.”

Located at 13617 NE 20th Street in Bellevue, WA, Lamborghini Seattle offers a fully immersive lifestyle experience for customers as they personalize their dream cars. This new retail space breaks the mold of the typical storefront with a modern, state-of-the-art facility that serves as the perfect canvas for the brand’s latest supercars – the aforementioned V12 plug-in hybrid Revuelto, the all-terrain Huracán Sterrato, the V10-powered Huracán Tecnica, along with two new Urus Super SUV models – the high-performance Urus Performante and the powerful yet refined Urus S.

Adding to the allure of Lamborghini’s distinct aesthetic, this 2,707 square-foot retail space features a 360-degree client experience, representative of the brand’s cutting-edge style, characterized by polygons, sharp forms and a diffusion of light and color. An Ad Personam customization room featuring the brand’s bespoke offerings provides clients the ability to physically touch and play with combinations of colors and materials, including soft leathers and the appearance of carbon fiber. Collezione and Accessori Originali fashion offerings also add to the customer experience for those visiting the showroom.

“Seattle ranks among the top wealthiest cities in the United States, making it the ideal location for Lamborghini’s latest showroom,” said Baldi. “Following a record-setting first half of the year in terms of sales, turnover and profitability, demand for Lamborghini vehicles is at an all-time high. As the brand transitions into a new era of electrified vehicles, Lamborghini Seattle will provide a further elevated experience for our customers with its new state-of-the-art facility.”

During the event, a specially commissioned art piece was unveiled to commemorate the occasion. The piece, created by Haida artist Corey Bulpitt, who is from the Naikun Raven Clan, depicts a bull in Haida art. It was hand-carved with traditional tools from old growth Western red cedar, and then hand-painted black. The bull on the panel represents power throughout time.

“We felt it was symbolic of the Lamborghini bull and what it represents – power, speed and ferocity,” said Jiwani during his speech. “The Indigenous art form also captures the spirit of Seattle and the essence of the Pacific Northwest.”

Attendees also enjoyed northern Italian cuisine from award-winning restaurant Cascina Spinasse, led by Executive Chef Stuart Lane, artisanal creations by Nutty Squirrel Gelato to further enhance the made-in-Italy experience, along with a leather printing station where guests created their own personalized leather coaster with the Lamborghini 60th Anniversary logo.

For more information about Lamborghini Seattle, please visit https://www.lamborghini.com/en-en/dealerships/lamborghini-seattle.

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