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OpenRoad Toyota Richmond to build new 205,000 square-foot facility

Benjamin Yong on December 16, 2017

new OpenRoad Toyota Richmond sign

The new site of OpenRoad Toyota Richmond is across the street from its current location in the Richmond Auto Mall. Photos by Benjamin Yong.

Once completed, the new largest Toyota dealership in Canada is going to be located in the Lower Mainland — right here in the Richmond Auto Mall.

OpenRoad Auto Group president and CEO Christian Chia was joined by Cyril Dimitris, VP of Toyota Canada sales and marketing as well as Richmond Mayor Malcolm Brodie during the ground-breaking ceremony Thursday afternoon. The rainclouds seemingly parted right over the site of the future store, the centerpiece a shiny vintage 2000GT on display from Chia’s personal collection. The sports car echoed the theme of the afternoon: history.

openroad toyota richmond 2000gt

“Some of you may not recognize this car, but we’ve come a long way since that red car, a Toyota 2000GT, rolled of the assembly line 50 years ago exactly. Things have changed a lot. What has not changed is Toyota’s commitment to quality, to sustainability and of course to reliability,” said Chia.

He drew parallels to OpenRoad’s own long-term commitment to excellence, starting with its first Toyota dealership in Richmond, a modest showroom on Granville Avenue opening in 1978. In 1985, the facility moved to the now familiar location at the auto mall. The forthcoming expansion project will be 205,000 square-feet, or five times bigger than currently.

Customers should expect amenities like two lounges, a full service café with TVs, a children’s play area, a fireplace and free Wi-Fi. Up to 36 vehicles can be displayed at once on two levels, and the service centre is set to house 30 full mechanical bays.

openroad toyota richmond cyril dimitris

At a time when businesses in other retail sectors are shuttering their brick and mortars, Dimitris said the automaker has an opposing view.

“We think that the dealership is the nexus point to fulfill the guest experience, and our philosophy is strongly to create the very best guest experience in the industry,” he said.

Other highlights of the new OpenRoad Toyota Richmond include visually striking architectural design and environmentally friendly technologies such as a green roof, water collection system for the car wash, LED lighting and high efficiency heating and cooling systems.

openroad toyota richmond groundbreaking

“My family has been associated with Toyota since 1967 and I am very honoured to celebrate our chapter with Toyota for the future,” said Chia.

Cutting edge concepts at Tokyo Motor Show 2017

Benjamin Yong on November 23, 2017

Honda Sports EV rear

This Honda Sports EV concept was one of many beautifully designed examples unveiled at the 45th Tokyo Motor Show.

Next-level design is what the 2017 edition of the Tokyo Motor Show is all about. We’ve rounded up the boldest of the bunch in the form of concept cars currently on display until Nov. 5 at the Tokyo Big Sight exhibition centre.

Mazda Kai concept

Mazda Kai

Embodying a more evolved form of the KODO design language, this smoothed over compact hatchback might very well be a next-gen Mazda3. Though the slammed suspension and massive wheels likely wouldn’t make their way through production if that really were the case, the combination certainly looks awesome on the concept.

Honda Sports EV front

Honda Sports EV

Remember the boxy Urban EV Concept debuting at the Frankfurt Motor Show a few months ago? The Sports EV Concept is the squashed and stretched out fastback version, clearly influenced by iconic Hondas of old such as the S600 Coupe. Don’t hold your breath on picking one up if it’s made however, unless you already live in Japan.

Toyota GR HV Sports

Toyota GR HV Sports

With borrowed elements from the TS050 Hybrid created for the World Endurance Championship auto racing series, the GR HV Sports is purposed as an eco-friendly sports car for the street. Sprayed matte black, this partially electric two-door features a targa top, rear-wheel drive and transmission selection buttons uniquely mounted in series on the centre stack.

Mazda Vision concept

Mazda Vision Coupe

The Hiroshima-based manufacturer makes this list twice with a second unveil at the show: the Vision Coupe, which, surprise, is actually a full-length sedan. It’s considered to be of the same lineage as the RX-Vision concept from 2015 and is meant to show off just how aesthetically appealing Mazda can make a vehicle. The exterior styling is called “one motion,” intended to evoke a sense of elegant speed.

OpenRoad gets personal with Todd Talbot, Co-host of Love It or List it Vancouver At OpenRoad Toyota Richmond

OpenRoad Auto Group on July 10, 2017

JULY 10, 2017 (RICHMOND, B.C.) – B.C.’s largest automotive retail group is getting personal with one of Canada’s hottest TV personalities – Todd Talbot, the co-host of Love It or List It Vancouver. OpenRoad Auto Group recently partnered with Talbot to produce a series of videos profiling Talbot and his new Toyota Tacoma from OpenRoad Toyota Richmond as part of a social media campaign being rolled out this week.

“You couldn’t get a better or more genuine spokesperson for your brand,” said Christian Chia, President & CEO of OpenRoad Auto Group. “Todd has been a long time customer of ours at MINI Yaletown, so we’re delighted to extend our relationship in this way to showcase his personal side and demonstrate how his OpenRoad vehicle fits into his lifestyle.”

The first video is titled “73 Questions with Todd Talbot” which features Talbot walking through OpenRoad Toyota Richmond while answering rapid fire questions and performing celebrity impressions and showing off his dance moves. OpenRoad will release a second video showcasing Talbot in the Toyota Tacoma later this month, followed by another series featuring another vehicle in early 2018.

The partnership between OpenRoad and Talbot also includes his work as an emcee at OpenRoad’s annual charity golf tournament and social media posts from Talbot directly which will highlight the diversity of his vehicle for his work and lifestyle as a TV host, a realtor, renovator and a family man.

“Like most people, I’m really busy between working, moving, renovating, and being a dad, so the Tacoma plays a big role in my daily routine,” said Talbot. “I look forward to sharing a glimpse behind-the-scenes, and I hope our friends on social media will come along for the ride!”

 

 

Interviews with OpenRoad spokespeople and high-resolution photos are available upon request. 

ABOUT OPENROAD AUTO GROUP
OpenRoad Auto Group is B.C.’s largest automotive dealership group with over 1,000 associates representing 18 quality automotive brands at 22 full-service car dealerships. Established In 2000, OpenRoad Auto Group offers car buyers and owners an experiential automotive retail service. With sales and service in multiple languages, OpenRoad Auto Group encourages a car buying experience based on openness, participation and expertise. OpenRoad is proud to be one of Canada’s Best Managed Companies, a CADA Laureate, and the recipient of multiple Canadian Best Employer Awards. openroadautogroup.com

 

MEDIA CONTACT

Tanis Sullivan
604-230-8008
tanis@tanissullivan.com

A Night to Support The Pacific Autism Family Centre

Chris Eastwood on January 25, 2017

OpenRoad Toyota Port Moody and Puzzled Jewelry have teamed up to present A Night to Support the Pacific Autism Family Centre on February 18, 2017. The second annual event will be filled with music, food, drinks, dancing and casino fun, all with the purpose of raising awareness about Autism Spectrum Disorder.  

Autism Spectrum Disorder (ASD) is a highly complex developmental condition that targets typical brain growth. ASD is characterized by communication difficulties, social behavioural challenges, and repetitive behaviour. ASD is believed to be a lifespan disorder that affects 1 in 68 children.

OpenRoad proudly supports the work of Patricia James, Keri Kennett and Debbie Sui, all of whom came together to create Puzzled Jewelry after autism diagnoses that affected each of their boys. Puzzled  Jewelry is a brand with a cause, offering unique puzzle piece jewelry designs that represent autism awareness, made with high quality sterling silver. Proceeds from the sales of their jewelry go towards the Pacific Autism Family Centre, which provides individuals and their families with resources for their children.

OpenRoad sees the importance in supporting organizations such as Puzzled Jewelry and working towards a common goal – to spread awareness and advance research for Autism Spectrum Disorder.

Each year Puzzled Jewelry creates a unique item to build awareness for autism. This year Puzzled Jewelry has released special sterling silver puzzle piece earrings available for sale at all London Drugs location throughout BC, and various locations in Alberta, from February 27th to March 31st 2017. All proceeds will go to the PAFC.

Tickets are limited and can be bought online, to purchase tickets for the event or to learn more about Puzzled Jewelry please click here: https://tricitiesbc.snapd.com/#/events/view/1015018