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BMW “POPS UP” IN B.C.

OpenRoad Auto Group on November 10, 2016

Written by: Jack Kazmierski (Autosphere – August 8, 2016)

OpenRoad Auto Group launched Canada’s first BMW pop-up store at the Oakridge Centre in Vancouver.

OpenRoad’s BMW Pop-Up Shop is a temporary retail location designed to create brand awareness and to drive drive sales back to their BMW dealership. The Pop-Up Shop currently displays the all new BMW 7 Series and BMW X1, as well as a variety of BMW merchandise.

“We’ve already seen that by bringing our product to a venue where our customers are already shopping is proving to be a beneficial marketing strategy for our dealership,” said Dimitri Kotsalis, General Manager, The BMW Store. “We’re seeing great potential by positioning the brand in this non-traditional setting and the response so far has been very positive.”

 

To view the original article visit: 

http://www.autosphere.ca/autojournal/2016/08/08/bmw-pops-up-b-c/

Most affordable crossovers with panoramic sunroofs

Benjamin Yong on August 25, 2016

Two things are immensely popular with vehicle buyers right now — crossovers, and panoramic sun/moonroofs. After all, there is little not to like about a small SUV’s practical, safe and adventurous nature or a sunroof’s penchant for letting in natural light and some fresh air. We’ve shortlisted a few well-priced examples that combine both, ranked in order of MSRP.

The New BMW X1

The latest compact crossover from German manufacturer is based on the MINI Cooper platform, so you know it will be a hoot to drive. Only one model is available that comes with a 228 horsepower engine mated to an eight-speed automatic transmission and all-wheel drive. Add to the fun by opting for the $2,950 Premium Package Essential, which among other items includes an extra-large two-panel transparent sunroof.

The New Hyundai Sante Fe Sport

Hyundais have always provided good value for the money, and the newest Sante Fe crossover is no exception. The SE version comes with a 2.4-litre engine, all-wheel drive and plenty of extras like a panoramic sunroof, 17-inch alloy wheels, leather seats, blind spot detection and rear cross traffic alert and heated front seats.

The New Audi Q3

The smallest crossover in the Audi family, the Q3 is an ideal choice to get you to work during the week and then up to the cabin on the weekends. A definite bonus is that the entry FrontTrak Komfort trim comes with a sunroof stretching above the second row of seating, bathing all passengers in the cabin in some vitamin D.

The New Volkswagen Tiguan

This “cute-ute” from VW is due for a redesign next year, but the current generation remains a good buy, especially if you opt for one of the mid-level tiers such as the Special Edition loaded with 4MOTION all-wheel drive, auto-dimming rearview mirror, automatic headlights and more. To finish it off, throw in another $1,450 for a panoramic sunroof operated by a unique control dial allowing easy partial or full opening.