OpenRoad Group Raises Awareness for Pink Shirt Day

Richmond, BC, February 28, 2024 – Today, OpenRoad Foundation is proud to participate in Pink Shirt Day by supporting the CKNW Kids Fund with over a $9,600 donation through its official Pink Shirt Day t-shirts. More than 800 OpenRoad Group associates from British Columbia and Ontario came together to participate in Pink Shirt Day.

Pink Shirt Day is an annual anti-bullying event that raises awareness and funding for projects that eliminate bullying.

“As a group, we are committed to creating a respectful and compassionate atmosphere in both our workplace and communities,” says OpenRoad Foundation Manager, Shea Studler. “While Pink Shirt Day is but one day to bring awareness to the issue, we continue to encourage our team to practice kindness and inclusivity on a daily basis, as they play an important role in creating an inclusive and respected environment for all.”

This week, OpenRoad associates were provided with an official Pink Shirt Day t-shirt, to wear on February 28 Pink Shirt Day, to help jump start conversations amongst the teams and clients. In addition, OpenRoad also created in-store initiatives to encourage customer participation at select dealerships.

OpenRoad Foundation is dedicated to supporting community initiatives, causes, and organizations that move forward their three core pillars:

· Environment – alongside several environmental organizations, OpenRoad Foundation will support initiatives to sustain British Columbia’s robust ecosystems for present and future generations to come;

· Community – People with limitations should be empowered and given the opportunity to redefine what is possible for themselves and their communities. In conjunction with many exceptional groups, OpenRoad Foundation intends to continue to support creative solutions for individuals and their families;

· Education – OpenRoad Foundation will support opportunities for academic success and leadership initiatives through supporting learning activities and scholarships.

In its founding year in 2023, OpenRoad Foundation donated more than $225,000 to community organizations across Canada.

“Pink Shirt Day is one of our first initiatives for 2024, and we look forward to working with even more organizations this year, with some upcoming projects already in the works for April,” adds Studler. For more information about OpenRoad Foundation, please visit


OpenRoad Foundation is a private foundation created by OpenRoad Auto Group to grant to Canada Revenue Agency registered charities. The Foundation’s mission is to represent our values through three areas of philanthropy: environment, education, and family life in the communities where OpenRoad Auto Group operates.

Instagram: @openroadfoundationca | Facebook: @openroadfoundation

Charity Number: 704629534RR0001


Founded in 2000, OpenRoad Group is B.C.’s largest automotive dealership group with over 1,700 associates representing 20 quality automotive brands at 36 full-service retail locations, including 27 Canadian auto retailers in B.C. and Ontario, five collision centres, and four luxury automotive brands in Bellevue, Washington. OpenRoad Group offers car buyers and owners an experiential automotive retail service. With sales and service in multiple languages, OpenRoad Group encourages a car buying experience based on Unlimited Possibilities Ahead. With a focus on innovation and lifelong relationships, OpenRoad offers free memberships in the Club OpenRoad loyalty points program. OpenRoad is proud to be one of Canada’s Best Managed Companies, a CADA Laureate, and the recipient of multiple Canadian Best Employer Awards.

Instagram: @openroadca | Facebook: OpenRoadAutoGroup | Twitter: @openroadca | YouTube: openroadautogroup

Media Contact: Sophia Cheng

OpenRoad Group


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