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OpenRoad Celebrates 10 Years Of Rolls-Royce In Vancouver With Diamonds Studded Event

Close to a hundred distinguished guests attended an elaborate gala event to mark the ten year anniversary of Rolls-Royce Motor Cars Vancouver. The tenth-anniversary celebration showcased the pinnacle of elegance and the brilliance of the world’s most luxurious automotive brand, alongside a host of indulgences curated by some of the world’s top culinary, mixology and DJ stars.

Final Four Event 2019

Bellevue Final Four Event 2019

Bentley, Lamborghini, McLaren, Rolls-Royce Seattle, part of OpenRoad Northwest in Bellevue, have teamed up with J.P. Morgan to provide customers with a unique driving experience for the Final Four Drive Event in March. All four supercar brands were available for participants to experience their respective motorsports pedigrees and unparalleled road handling in a VIP street drive setting.


Participants were able to privately test drive the latest supercars with a designated product expert to demonstrate each vehicle, and they enjoyed post-drive refreshments. The vehicles present at the event included the Bentley Continental GT V8, Lamborghini Urus, McLaren 600LT, and 720S Spyder, and the Rolls-Royce Cullinan. 

B.C. dealership looks south to pump up supercar sales

Written by Albert Van Santvoort  (April 4, 2017)

B.C.’s largest automotive dealership group has taken over the only supercar dealership in Washington state.

The term “supercar” defies easy explanation but is usually applied to powerful elite sports cars or grand tourers, often from high-end makers such as Ferrari (Nasdaq:RACE) or McLaren, which appeal to vehicle enthusiasts and collectors with very deep pockets. 

While Craig Stowe, founder of the Luxury and Supercar Weekend, dubbed Vancouver North America’s supercar capital in 2016 for having the highest number of supercars per capita, sales growth may have peaked.

Scotiabank’s (TSX:BNS) Global Auto Report released last month said luxury car sales in B.C. have grown 25% this year. But it warned that growth would moderate as B.C. provincial activity softens.

“I think certainly the growth trajectory has slowed,” said Dimitri Kotsalis, area general manager for OpenRoad Auto Group. “We’re not going to see the kind of increases we’ve seen in that last eight or 10 years. I think we’ll continue to see steady, slower growth but there’s still room to push the needle a little bit further in Vancouver.”

Expected slower growth in B.C.’s luxury and supercar market is causing OpenRoad Auto Group to look south. The group recently bought a Bentley, Lamborghini and Rolls-Royce (LON:RR) dealership in Bellevue, Washington.

Washington provides a newer market for the supercar industry, which has only recently started to develop significantly in that state.

OpenRoad saw Washington’s aging population with growing disposable incomes as a market it couldn’t pass up.

Despite the threat of increased trade barriers from the new U.S. president, Kotsalis is optimistic about the stability of the market based on the early days of the new administration.

“So far, what we’ve seen in early days is that the market continues to perform and seems like quite a stable market,” said Kotsalis. “Whether there will be any effect in the future remains to be seen, but for now we’re surely comfortable.”

Supercar sales in B.C. grew at five times the pace of all new car sales in 2016. That has not eaten into new car sales from lower-end brands, Kotsalis said, because supercars are usually bought in addition to, rather than instead of, other vehicles.

Blair Qualey, president and CEO of the New Car Dealers Association of BC, said low import taxes in Canada have contributed to Vancouver’s success in the supercar industry.

Countries like Malyasia and Indonesia have high import taxes to promote sales of domestic car brands. China and Hong Kong have luxury sales taxes that apply to supercars. Canada has neither.

“The supercar retail industry has been swinging way above [its] weight for some time now in the Lower Mainland.” 


To view the original article, visit:

OpenRoad revs up expansion with first U.S. dealership by acquiring Bentley, Lamborghini and Rolls-Royce in Bellevue, Washington

February 3, 2017 (Vancouver, British Columbia, Canada) – OpenRoad is pleased to announce that it is expanding once again – this time south of the border with the acquisition of an established luxury dealership in Bellevue, Washington that represents a trio of the most iconic automotive brands in the world – Bentley, Lamborghini and Rolls-Royce Motor Cars.

“This is an incredible opportunity to grow our luxury line up and expand our dealership group by entering into a new, world-class market that’s only about a three-hour drive from Vancouver – or less if you’re driving a Lamborghini!” said Christian Chia, President & CEO of OpenRoad Auto Group. “We look forward to working with General Manager, Mark Maakestad and getting into the spirit of the Seattle Seahawks with the rest of his team!”

The acquisition of Bentley, Lamborghini and Rolls-Royce Motor Cars Bellevue was completed on January 19 and will be OpenRoad’s first foray into the U.S. market. The addition of the Bellevue dealership follows OpenRoad’s corporate strategy to expand existing relationships in key markets.  OpenRoad already owns and operates a Rolls-Royce dealership in Vancouver, while Bentley and Lamborghini are part of the VW Group of Companies along with Audi and Porsche – three brands OpenRoad has proven to be successful with in Burnaby and Langley, British Columbia.

As demand for luxury and ultra-luxury brands continues to grow, so will production of exclusive new Bentley, Lamborghini and Rolls-Royce models. In 2018, Rolls-Royce Motor Cars is slated to launch their flagship, Phantom Sedan and soon after an SUV code-named Cullinan. Lamborghini, the iconic Sant’Agata-based exotic car brand known for their V12 power plants and the iconic Miura sports coupe will continue to produce some of the best super cars in the world. Bentley Motors will mark its centennial anniversary in 2019 along with the company’s celebrated history as the ultimate British luxury automobile icon.

OpenRoad’s newest dealership is located in an urban center just 16 kilometers outside of Seattle in a region that’s home to many of the world’s leading companies, including Microsoft, Boeing, Starbucks, Nordstrom, Paccar, Costco and Amazon.  Bellevue has many of the same characteristics that make the Greater Vancouver area so desirable like its prime location in the Pacific Northwest, its cultural diversity, robust economy, beautiful geography and mild climate.


OpenRoad Auto Group is B.C.’s largest automotive dealership group with over 900 associates representing 15 quality automotive brands at 19 full-service car dealerships. Established In 2000, OpenRoad Auto Group offers car buyers and owners an experiential automotive retail service. With sales and service in multiple languages, OpenRoad Auto Group encourages a car buying experience based on openness, participation and expertise. OpenRoad is proud to be one of Canada’s Best Managed Companies, a CADA Laureate, and the recipient of multiple Canadian Best Employer Awards.


Tanis Sullivan
Tanis Sullivan Communications
(604) 230-8008

2016 Rolls-Royce Dawn Unveil

OpenRoad unveils “sexiest Rolls ever built” at Vancouver launch of the

2016 Rolls-Royce Dawn

VANCOUVER, B.C. (November 17, 2015) – Striking, sleek and sensuous. Those were just some of the words guests at the Vancouver unveiling of the 2016 Rolls-Royce Dawn used to describe the iconic manufacturer’s latest luxury model. Designed to appeal to a new generation of Rolls-Royce owners, the elegant four-seat drop head coupe remarkably balances the brand’s heritage with contemporary desirability to produce a car that Rolls-Royce describes as the “sexiest Rolls ever built”.

“As it’s name suggests, the Dawn symbolizes a new era for Rolls-Royce – one that is fresh, sophisticated and modern while embracing the brand’s reputation as the pinnacle of opulence,” said Dimitri Kotsalis, General Manager of Rolls-Royce Motor Cars Vancouver. “We’re seeing a lot of renewed interest in Rolls-Royce and with the launch of the Dawn, we’ve already witnessed an influx of younger customers who are not only attracted to the brand, but are also enticed by the style and performance of this car.”

According to Rolls-Royce, the demographic of the average Rolls owner has changed dramatically over the last decade. The average age of a Rolls owner is now said to be in their mid-40s and span the spectrum of professions, from real estate moguls and investment bankers to successful lawyers and construction company owners. The company also claims it’s witnessing a growing number of female buyers. Since 2003, Rolls-Royce Motor Cars has introduced new models like the Wraith and Phantom in an effort to appeal to the growing number of younger buyers.

The Dawn’s distinguishing features include its sleek and elegant design, which from the rear is said to reflect the contours of the female form. Unlike its competitors, the Rolls-Royce Dawn offers two full rear seats, holding four adult passengers comfortably for the ultimate sociable driving experience. Rolls-Royce also claims it is the quietest convertible ever made, with an ultra-hushed folding mechanism known as the “Silent Ballet” that can stow the roof in 22 seconds at speeds up to 32 mph. The elegant convertible boasts some of the most advanced technology, including a new 10.25-inch infotainment screen operated by the latest version of the Spirit of Ecstasy controller, a multi-way joystick complete with a finger-swipe gesture pad that can interpret various languages, including Arabic and Mandarin. Among the other high tech gadgets is a night-vision system that detects the heat signatures of pedestrians and animals; radar-based cruise control with start/stop; adaptive anti-dazzle LED headlamps; and a GPS-enabled eight-speed automatic transmission that anticipates the road ahead for optimal gear shifts. As for the engine, the Dawn is powered by Rolls’ 6.6-liter, twin-turbo V-12 engine, giving an impressive 563 horsepower and 575 pound-feet of torque.

The OpenRoad unveiling was held during an exclusive event on November 12th at the Steel Toad Brewery and Dining Hall. Official pricing will be announced on November 24th but the expected started price will be in the $400,000 range. The Dawn is set to arrive in Vancouver in the Spring 2016.

For more information about the Dawn, visit

About OpenRoad Auto Group

OpenRoad Auto Group is B.C’s largest volume dealership group representing 14 brands at 16 dealerships in Vancouver, Richmond, Port Moody and Langley. OpenRoad has earned a reputation as a people-first organization with recent Top 10 Best Employer (2016), Best Managed Company (Deloitte 2014) and CADA Innovator of the Year Laureate (2012) awards. The team at OpenRoad prides itself on offering a superior new and pre-owned selection of quality automotive brands while providing a premium car buying and ownership experience for each and every customer.



Tanis Sullivan

Tanis Sullivan Communications

(604) 230-8008