The Toyota Prius was one of the first hybrid vehicles that went on sale around the world. Decades after its introduction, a new generation of the Prius introduces a bold new look, a more powerful powertrain, and a lot more safety & driver aids.
The 2023 Toyota Prius has a concept car design that looks like it’s from 2077 rather than 2023. The sharp LED daytime running lights wrap around the bumper and give it an aggressive look. The rear has a light bar that stretches from one side to the other and integrates the brake lights. The side has a strange looking cutout at the bottom of the rear doors but that’s there for improved aerodynamics. There are also no traditional door handles on the back doors either. The handles are integrated into the black portion of the rear doors for improved aerodynamics.
The previous generation Toyota Prius had a 1.8L hybrid powertrain that produced around 120 hp. This new 2023 Toyota Prius is powered by a 2.0L hybrid engine that produces 196 hp. That is a substantial difference. However, you won’t really notice the bump in power all that much in a bustling city environment. It’s when you’re driving up a hill or merging onto a highway that the extra power of the 2023 Prius will be evident. The acceleration feels effortless and at constant speeds, the engine will periodically shut off and let the car drive on electricity alone.
However, with the bump in power, fuel economy is still good. The 2023 Toyota Prius is rated for 4.8 L/100km in a city and 4.7 L/100km on a highway. Impressive considering the 2023 Prius is now an AWD car. The engine’s power is sent to the front wheels while a separate electric motor powers the back wheels.
The redesign continues on the inside of the 2023 Toyota Prius with a new driver-focused cockpit. The instrumentation cluster has a jet-fighter look with the screen being mounted close to the windshield. This is to keep the instrumentation closer to the field of vision, much like a head-up display.
There is also a new infotainment system that is displayed on a standard 8” touchscreen or an optional 12.3” touchscreen. The new Toyota infotainment system has crisp graphics, a new menu layout, and it enables wireless Apple CarPlay & wireless Android Auto.
The 2023 Prius is longer and wider than the previous generation. This means that occupants have a little bit more legroom inside the cabin. The trunk accommodates 575 L of space.
The 2023 Toyota Prius is available in two trim levels, XLE and Limited. The XLE comes equipped with heated front seats, 8-way power driver’s seat, heated steering wheel, rain sensing wipers, automatic climate control, and 6 USB ports.
The Limited trim builds upon those features with heated rear seats, ventilated front seats, wireless phone charging, surround view cameras, advanced park assist, digital display rearview mirror, and a moonroof.
Toyota Safety Sense 3.0 is standard across both trim levels of the 2023 Prius. But that is not the only safety feature that is standard. The 2023 Toyota Prius also comes equipped with full-speed range dynamic radar cruise control, blind spot monitor with safe exit alert, and a full suite of airbags including a driver knee airbag.
The 2023 Toyota Prius AWD XLE starts at $36,650 with the 2023 Prius AWD Limited costing $42,990. These are the manufacturer suggested retail prices without any fees and taxes.
The 2023 Toyota Prius is available now to see and test drive at any one of your five OpenRoad Toyota dealerships in British Columbia and Ontario.