Eugene Tsai Creates Unlimited Possibilities Ahead With Herschel and OpenRoad Auto Group

In this video partnership with Eugene Tsai, a local music producer & artist from Vancouver, we wanted to empower him and other creatives to pursue their passions and achieve the impossible. OpenRoad’s message for Unlimited Possibilities Ahead is the fuel that drives our projects to be more creative and more diverse in the industry. With the help of Herschel, we were able to film this short feature to capture the visuals & sounds of the Pacific Northwest through the eyes of Eugene, and fully encapsulate OpenRoad’s UPA messaging with Herschel’s “Well Travelled” motto into an inspiring video.

Coming Together: The BMW Store Donates All-Electric BMW iX To The 25th Annual for Children We Care Gala

On May 29, 2022, OpenRoad Auto Group (OpenRoad) joined 615 fellow community, business, and philanthropic leaders to support BC Children’s Foundation’s 25th Annual For Children We Care Gala. The evening was a huge success – more than $6 million was raised for the hospital’s orthopedic department, with $220,000 from an exclusive live auction featuring OpenRoad and The BMW Store’s 2023 BMW iX xDrive40.

Celebrating 10 Years of Winning Canada's Best Managed Award

Richmond, B.C., May 10, 2022 – OpenRoad Auto Group (OpenRoad), B.C.’s largest automotive dealership group, is honoured to receive the prestigious Canada’s Best Managed Companies award for 10 years running. Known as the country’s leading business awards program, Canada’s Best Managed Companies recognizes excellence in Canadian headquartered companies with revenues of $50 million CA or greater. OpenRoad achieved Platinum Club status with the Canada’s Best Managed Companies program by retaining its Best Managed designation for seven consecutive years or more.